Email Management System by MailerLite: Lifecycle Optimization Tool

MailerLite, a fast-growing email marketing service with headquarters in the USA, is currently seeking a Lifecycle Marketing Manager to join their remote team. With more than 1 million businesses around the world relying on MailerLite to stay in touch with their customers, the new hire will play a crucial role in optimizing automated email journeys, managing email lists, and driving stronger customer engagement.

The ideal candidate should have at least 3 years of experience in lifecycle/email marketing within a SaaS environment. Proficiency with modern email marketing platforms, strong copywriting skills, a strong analytical mindset, understanding of customer segmentation and user behavior, organizational skills, self-starting abilities, excellent written and spoken English skills, and a 6-hour overlap with the Central European Time (CET) zone are essential qualifications for this role.

In this position, the Lifecycle Marketing Manager will take ownership of lifecycle communications, including onboarding flows, transactional emails, upsells, and win-backs. The successful candidate will map, develop, and execute end-to-end lifecycle email strategy, manage a testing roadmap, and regularly report on performance.

MailerLite values its team and offers a range of benefits to its employees. These include a yearly gross salary range of $40,000 - $55,000, international health insurance, company-paid retreats, 31 days of vacation, 12 paid sick days, 4 creative days, 12 parental days, parental leave, a Joy Budget, MacBook and tools, and a list of additional benefits.

MailerLite has recently revamped its onboarding experience, using customer research to design targeted email journeys and in-app guidance. This has resulted in faster time-to-value and improved activation rates. The company is also actively leading the go-to-market strategy for several new and innovative product features, collaborating with Product, Design, and Support teams to drive stronger adoption and customer engagement.

The Lifecycle Marketing Manager position at MailerLite is currently open and can be applied for at We Work Remotely. As of the latest data in 2025, there is no publicly available information specifying which person has taken the position of Lifecycle Marketing Manager at MailerLite.

Joining MailerLite means becoming part of a team that celebrates remote work and team achievements. The company offers exciting projects, growth and development opportunities, ownership of tasks, expert support, and remote work flexibility, ensuring a stable and rewarding career for its employees.