Enhanced Partnership between Brightstar Lottery and Lotto Saxony in Germany Announced
Brightstar Lottery and Lotto Saxony, a German lottery company based in the State of Saxony, have announced a new seven-year partnership that will see Lotto Saxony adopting Brightstar's Aurora retail system technology. This collaboration aims to modernize Lotto Saxony's lottery retail environment, enhance connectivity, improve performance insights, and enable efficient business management through reliable, secure technology.
Aurora: A Modern, Cloud-Based Solution
At the heart of this partnership is Aurora, a cloud-based, modernized, and player-centric omnichannel platform designed to enhance lottery operations' efficiency, security, and user experience. Key benefits and features include:
- Cloud-based Aurora products such as Anywhere, which securely connects external applications to the retail system, enabling flexible integration and enhanced connectivity.
- Performance Wizard, a tool within Aurora that provides targeted insights and analytics to improve decision-making and operational performance.
- An intuitive, user-friendly interface with applications and reporting tools to streamline transaction processing, game management, and back-office operations.
- Integration as part of OMNIA™, Brightstar’s player-centric omnichannel solution, encouraging lottery innovation, profitability, and a seamless retail-digital experience.
- High reliability and security, empowering Lotto Saxony to manage its business efficiently with confidence in the technology's dependability.
Benefits for Lotto Saxony
Lotto Saxony's CEO, Frank Schwarz, praised the quality and reliability of Brightstar Lottery's solutions, support, and technology. He expressed his anticipation for significant operational benefits from upgrading to Aurora's sophisticated platform.
Marco Tasso, Brightstar Lottery's Chief Operating Officer International and Italy Operations, expressed excitement about the new alliance in Germany. He noted the system's responsible and secure nature and its ability to support modern lottery solutions throughout the state.
Global Impact
Brightstar Lottery powers nearly 90 lottery customers on six continents. This partnership with Lotto Saxony is a testament to the company's commitment to delivering innovative, efficient, and secure lottery solutions worldwide.
Recently, Brightstar Lottery posted strong Q2 results, highlighting the completion of a number of strategic objectives. This new partnership with Lotto Saxony further cements their position as a leading provider of lottery technology solutions.
In conclusion, this alliance between Brightstar Lottery and Lotto Saxony promises to bring about significant improvements in Lotto Saxony's operational capabilities, game management, and transaction processing. With Aurora's cloud-based, integrated, and analytical capabilities, Lotto Saxony is poised to offer a more efficient, secure, and modern lottery experience to its customers.
- Through this partnership, Lotto Saxony will implement Aurora, a modern, cloud-based technology, to modernize its lottery retail environment, enhance connectivity, and improve performance insights for efficient business management.
- The alliance between Brightstar Lottery and Lotto Saxony could potentially lead to global impact, as Brightstar Lottery continues to deliver innovative, efficient, and secure lottery solutions to nearly 90 lottery customers across six continents.
- Lotto Saxony's adoption of Brightstar's Aurora system technology will allow them to leverage features such as Anywhere, Performance Wizard, and OMNIA™, improving operational efficiency, secure transaction processing, game management, and back-office operations.
