Enhanced Shell Helix Lubricants Feature Advanced Functionality and Redesigned Packaging

Shell, a globally recognised energy company, has announced the launch of the updated Shell Helix Ultra motor oil, marking a significant step forward in its quest to provide superior engine protection and performance.

The new oil, which conforms to the 2025 API SQ standard, is a testament to Shell's commitment to innovation and excellence. The manufacturer of this motor oil is none other than Shell itself, a company that has maintained its position as the world's leading lubricant supplier for 18 consecutive years, according to a recent industry report.

The redesigned Shell Helix Ultra is equipped with Shell's PurePlus Technology, which converts natural gas into a base oil with an astonishing 99.5% purity. This technology is believed to contribute to the oil's potential benefits, such as better fuel efficiency and prolonged engine life. Independent tests suggest that the oil boosts engine power, enhances responsiveness, and maintains 100% power retention.

The new packaging design of Shell Helix Ultra aligns with the company's partnerships with major original equipment manufacturers like Maruti Suzuki, Hyundai Motors, Nissan, and BMW M Motorsports. The changes aim to enhance shelf visibility and simplify product selection for consumers.

Shell's global 'Unleash the Power Within' campaign, which has been introduced in India, features Scuderia Ferrari HP drivers Charles Leclerc and Lewis Hamilton. This campaign marks a continuation of Shell's 75-year association with the racing team and serves to promote the new Shell Helix Ultra motor oil.

The company has outlined plans to update its operating outlook over the next decade, but the long-term emission targets are subject to external factors.

In India, Shell India has introduced Shell Helix Ultra, further expanding its lubricant range that receives a revamped packaging design, featuring a modern aesthetic and improved functionality. This launch is part of Shell's efforts to reinforce its standing as a leader in the lubricant industry by providing superior engine protection and performance.

In conclusion, the redesigned Shell Helix Ultra motor oil is a significant development in Shell's journey towards providing top-tier engine protection and performance. With its updated design and cutting-edge technology, Shell Helix Ultra is poised to deliver improved engine performance and durability, making it an attractive choice for consumers seeking a reliable and efficient motor oil.

Enhanced Shell Helix Lubricants Feature Advanced Functionality and Redesigned Packaging