Enhancement Details: Brand Amplification
In the realm of digital advertising, each social media platform has its unique set of specifications for ad creation. Here's a breakdown of the key requirements for some popular platforms.
On LinkedIn, the headline for Single Image Ads can extend up to 200 characters, while on other platforms, it is limited to 40 characters. For video ads, LinkedIn accepts files up to 5 GB, but the file size should be under 2 MB for the video thumbnail, which can be in JPG or PNG format. Facebook, on the other hand, allows video file sizes ranging from 1 MB to 10 GB, with the file format being MP4.
When it comes to ad copy, the main body is limited to 125 characters across all platforms. However, for LinkedIn Carousel Ads, the headline for landing page destinations is 45 characters, while for Lead Gen Form destinations, it is 30 characters. The introductory text for LinkedIn Carousel Ads can be up to 255 characters.
For video ads, it's important to note that the video length varies depending on the platform. For Facebook and Instagram, the video should not exceed 30 seconds, while for offsite display, it should be between 15-30 seconds.
When it comes to preparing your assets, graphics, URLs, optional text, and optional video are required for all sizes listed in the provided chart. Up to 3 sets of artwork or videos can be supplied per placement to run simultaneously. It's crucial to note that assets are due 15 business days before the scheduled start date.
Brand Boost ads are displayed not only on the social media platforms but also on offsite web browsing. The performance of each individual ad is tracked in the Brand Boost dashboards, allowing advertisers to monitor and optimise their campaigns effectively.
Lastly, UTMs can be added to the base URL for analytics purposes. This helps advertisers understand the source, medium, and campaign of their traffic, providing valuable insights for future campaigns.
In conclusion, understanding the unique requirements of each platform is essential for creating effective ad campaigns. By following these guidelines, advertisers can ensure their ads are optimised for each platform, maximising their reach and engagement.
