Fashion's Role in Boosting Self-Awareness - Enhancing Self-assurance through Sartorial Choices: An Examination
In a world where fashion serves as a powerful tool for self-expression, a recent survey conducted by QVC and designer Steffen Schraut reveals some fascinating insights.
According to the survey, conducted in 2022, more than half of women feel real happiness and self-confidence when wearing an outfit they consider particularly beautiful. This sentiment is echoed across all age groups, with 58% of women feeling their strongest in a perfect pair of jeans.
Steffen Schraut, a designer aged 55, emphasises the importance of high-quality signature basics in conveying strength and presence. His fashion campaign motto, 'Stronger together', underscores solidarity over mutual devaluation. High-quality basics, such as a well-fitting t-shirt, white blouse, blazer, and especially the perfect pair of jeans, are recommended for those seeking to project confidence.
Schraut is a proponent of sticking to one's core style and using 'it' pieces sparingly. Overloading on trends, he believes, can look haphazard. Instead, he encourages playing with fashion trends while cherishing favourite pieces that create memories.
The majority of surveyed women prioritise fit and materials over too-tight or unflattering clothing. A third of women swear by the white blouse or a well-fitting t-shirt for boosting self-confidence. A well-fitting blazer, considered essential by Schraut, also ranks high on the list.
Generation Z, in particular, believes in the power of fashion to inspire rather than compete. They wish to see more visible support in social media, encouraging women to uplift each other through their outfits.
Fashion psychologist Dr. Dawnn Karen sees fashion as a psychological armour, promoting mental well-being and expanding personal agency. When trying to become more confident through clothing, it's important to first clarify one's own strengths, values, and needs. Harsh fashion criticism often comes from close surroundings, and learning to handle it can involve knowing what one stands for and seeking solidarity among others.
In Schraut's view, bright colours can amplify feelings, as seen in his autumn-winter collection with the use of lime and fuchsia. However, he also warns against stressing or forcing oneself too much when it comes to fashion trends.
In conclusion, the survey and Schraut's insights underscore the transformative power of fashion in boosting self-confidence and promoting mental well-being. By understanding one's own style, prioritising fit and quality, and seeking inspiration from others, fashion can serve as a powerful tool for self-expression and personal growth.
