Errors to Steer Clear of Prior to Listing on App Stores
In the world of mobile apps, a well-written app description plays a pivotal role in attracting users and increasing downloads. Here's a guide to help you create effective app descriptions for both the Google Play Store and the Apple App Store.
Google Play Store
When it comes to the app title, Google recommends limiting it to 22 characters to avoid truncation. The title should be short, memorable, and include a primary keyword. Unfortunately, the Google Play Store does not allow subtitles. However, the Package Name, visible at the end of the URL, can include a keyword to make the app easier to find. A short description with an 80-character limit is available on the app's page.
Remember, app descriptions should be precise, descriptive, and contextualized with examples. They should clearly show users how they can benefit from the app, be honest in explaining app functionalities, and have impeccable content with no spelling or typo errors. Using shorter paragraphs, bullet points, and lists can cater to small screens.
Apple App Store
On the Apple App Store, a promotional text box with a 170-character limit is available before the app description. This space is ideal for a catchy slogan and a call-to-action at the end to help convince undecided users. The title and subtitles of an app are limited to 30 characters each, but only the first 19 characters of the title and the first 25 characters of the subtitle are visible on iPhone X search results pages.
Optimizing the subtitle with additional relevant keywords, especially on the Apple App Store, can improve ranking in search results. The promotional text can be modified without resubmitting the app, making it easier to test different approaches.
General Best Practices
Balancing keyword use for algorithm relevance with user readability and conversion is crucial for long-term ranking success. Technical or business terms should be minimized to reach a wider audience. App descriptions should be platform-specific and avoid mentioning other platforms.
Neglecting screenshots in app descriptions can be detrimental. They provide visual context and help users understand the app's functionality. It's also important to sell the app by being direct, clear, and using a benefit-focused approach.
The app description is crucial for App Store Optimization. Using precise keywords can improve ranking in search results. If using an online app builder, the app description can be optimized to further enhance its visibility.
In conclusion, a well-crafted app description is essential for attracting users and increasing downloads. By following these guidelines, you can create effective descriptions that will help your app stand out in the crowded app market.
