ESA Gaming Reinforces Presence in Africa by Partnering with Betika
ESA Gaming, a leading provider of online casino games, has announced a new partnership with Betika, a prominent online casino operator in Africa. This collaboration aims to enhance the gaming entertainment experience throughout Africa, providing access to popular ESA Gaming titles like Pirate Mine, Goal Mine, and Candy Drops via Betika’s platform.
Betika, established in 2016, holds licenses in multiple African countries, including Kenya, Uganda, Ghana, and the Democratic Republic of Congo. By integrating ESA Gaming’s content, Betika not only broadens its product range but also strengthens its position as a leading gaming platform in the region.
The partnership is a significant step in expanding ESA Gaming's presence in Africa. As of the partnership, 18 titles from ESA Gaming's EasySwipeTM portfolio, which includes mobile-first, ultra-lightweight titles like Goal Mine, Pirate Mine, 12 Deadly Spins, Candy Drops, Rocket Racers, and Big Fish Bonanza, are now available on Betika.
Thomas Smallwood, Head of Marketing at ESA Gaming, expressed excitement about partnering with Betika, while Peter Stagles, Head of Gaming at Betika, is enthusiastic about the introduction of new, dynamic, and non-traditional games to their platform.
The partnership aims to provide a broader selection of games to Betika's users, raising the standard of gaming entertainment in Africa. This can lead to increased player engagement, higher customer satisfaction, and potentially greater revenue growth for Betika. It also signals ESA Gaming’s strategy to expand its footprint in the rapidly growing African online gaming market.
Betika operates across key markets such as Kenya, Ghana, and Tanzania, and the partnership will introduce ESA Gaming's EasySwipeTM portfolio to a broader African audience. More titles from ESA Gaming's EasySwipeTM portfolio are expected to be added in the future.
The EasySwipeTM portfolio caters to the preferences of African players, offering a diverse range of services, including Sportsbook, Casino, and Virtual games. The partnership aims to enhance the gaming experience for Betika's audience, offering them a more engaging and exciting gaming experience.
It's worth noting that this partnership does not affect ESA Gaming's recent collaboration with Kiron Interactive. The impact of this partnership is expected to be significant, marking an exciting time for the African gaming market.
The partnership between ESA Gaming and Betika, including the integration of ESA Gaming's EasySwipeTM portfolio, signifies a strategic move by ESA Gaming to expand its footprint in the African online gaming market, particularly in areas such as sportsbook finance, technology, and casino-and-gambling. This collaboration aims to provide a broader selection of games to Betika's users, improving the gaming experience and potentially driving revenue growth.
