Essential Email Marketing Statistics Every Business Needs to Understand

In the dynamic world of B2B marketing, email remains a leading tactic, with around 87% of marketers relying on it for content distribution. According to recent statistics, email ranks higher than paid social media or in-person trade shows, with approximately 36% of B2B companies implementing it in 2022.

One area where AI is making a significant impact is in email marketing campaigns. 28% of marketers are already using generative AI to write emails, while 38% are using it for this purpose. These AI-driven emails are proving to be effective, with an average order value (AOV) of $145.08 compared to $138.00 for traditional emails.

The most effective strategies for email marketing campaigns are subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%). AI plays a crucial role in these strategies, helping marketers to personalize emails and automate campaigns more efficiently.

Email personalization, in particular, has shown impressive results. Marketers who use AI to personalize emails see a 41% increase in revenue and a 13.44% increase in click-through rates (CTR). AI has also been shown to increase CTR by 13.44%.

The use of mobile-friendly emails is another area where AI is making a difference. Launching a mobile-responsive email design can increase unique mobile clicks by 15%. As mobile usage continues to grow, with 59% of Millennials primarily using their smartphone to check email and 67% of Generation Z scanning their inbox on mobile, this trend is expected to continue.

AI is also helping to improve the quality of email newsletters. 58.3% of users think AI can improve email newsletters, and 63% of marketers use AI tools for email marketing.

AI is not just helpful for creating emails but also for re-purposing them. 21% of Sales Professionals find AI most useful for writing messages to prospects, while 32% find it most useful for adapting messages to different audiences.

Despite these benefits, challenges remain. 15.8% of all emails go missing or are caught by popular spam filters. However, the use of AI can help address this issue, as it can help craft emails that are less likely to be marked as spam.

Looking ahead, the email marketing market is expected to grow significantly. In 2023, the market size was forecasted to reach $10.89 billion. With the continued integration of AI, this growth is likely to continue.

However, it's worth noting that as of the current search results, there is no specific association publishing a new 2023 report on email marketing strategies for small businesses.

In conclusion, AI is transforming the landscape of email marketing, offering numerous benefits such as increased revenue, improved CTR, and more efficient email creation and personalization. As the use of AI continues to grow, we can expect to see even more innovative strategies and improvements in the field.