Event: IAA Mobility 2025 - The very occurrence signifies a powerful declaration
The International Motor Show (IAA) in Germany is not just about technology and production, but primarily focuses on distribution for new brands in the country. This year's event, IAA Mobility 2025, promises to be a hub of networking opportunities, particularly for dealers who are currently grappling with the influx of new brands.
Among the newcomers, Chinese manufacturers are expected to make significant statements at the show. However, they still have much to learn about distribution in Germany, a market that is becoming increasingly competitive. Many new brands, often from Asia, are presenting themselves at the IAA, potentially intensifying competition on the German automotive market.
The IAA provides an overview of the near future and the strength of various brands and their competitors. This year, the show thematizes mobility topics, sometimes extending beyond the car. While the primary focus remains on new cars, the IAA lacks a focus on central revenue pillars like aftersales and used cars.
The German federal government has made it clear that decisive political action is needed to support the key electromobility industry. The government's theme at the IAA Mobility 2025 emphasizes the urgent need for industry, government, and society to work together to ensure Germany maintains its market share and industrial substance in electric mobility.
In addition to the focus on electromobility, the German federal government also sponsored a cannabis prevention roadshow at the event. The roadshow aimed to raise awareness about the dangers of driving under the influence of cannabis, particularly targeting young people.
Multimodality is secondary to an auto show at the IAA. The event remains a significant platform for new brands to showcase their offerings and for the automotive industry to get a glimpse of the near future.
