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Testing the efficacy of Do Loop Earplugs: A GQ editor assessed their performance at three deafening events, such as the Formula 1 race and an EDM festival

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2025 September 8 . 10:38 AM

2 min read

Exclusive Access Granted: Front-Row Experience

In the world of music festivals, flashy and eye-catching accessories are a common sight. But what about earplugs? For many, earplugs have been associated with being a "sissy" or a sign of weakness. However, a new player in the market, Loop Earplugs, is aiming to change that perception.

Co-founded by Maarten Bodewes and his childhood friend Dimitri O, Loop Earplugs were designed to be both visually appealing and functional. The doughnut-shaped earplugs come in various vibrant colors, making them a stylish addition to any festival-goer's outfit.

The idea of creating visible, cool-looking earplugs was initially considered controversial. When discussing the new earplugs, the most common response was, "There are earplugs out there... Why would you do that?" However, Bodewes and O persisted with the project, driven by the need to address the image problem and taboo around wearing earplugs.

The taboo around earplugs is a significant issue, with tinnitus affecting 7.1 million people in the UK in 2022, according to a study. Tinnitus, a constant ringing or buzzing in the ears, is often a result of exposure to loud music. Bodewes himself admitted to experiencing increased ringing in his ears and curmudgeonly tendencies towards loud music after turning 30, leading him to take action.

The author road-tested Loop Earplugs at some of the loudest events on the planet, including Tomorrowland. While specific experiences or findings from testing the earplugs were not detailed, it is clear that the author found the earplugs effective in protecting their ear health.

Maarten Bodewes, based in New York, is one of the driving forces behind Loop Earplugs. He and his team are part of a growing movement of people who are becoming more conscious of protecting their hearing. As more people realise the importance of ear health, products like Loop Earplugs are likely to become increasingly popular.

In conclusion, Loop Earplugs are not just a fashion statement; they are a testament to the changing attitude towards ear health and a step towards breaking the taboo around wearing earplugs. Whether you're a festival-goer or a music lover, Loop Earplugs offer a stylish and functional solution to protect your ears and enjoy your favourite tunes without the fear of long-term damage.