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Expanded Partnership between Bet9ja and Balmoral Group Boosts Boxing Involvement

Nigerian betting company Bet9ja signs significant, long-term, multi-bout sponsorship deal with Balmoral Group Promotions to boost Nigerian boxing, both domestically and internationally.

Expanded Partnership with Balmoral Group Enhances Bet9ja's Boxing Involvement
Expanded Partnership with Balmoral Group Enhances Bet9ja's Boxing Involvement

Expanded Partnership between Bet9ja and Balmoral Group Boosts Boxing Involvement

Bet9ja and Partners Set to Revolutionize Nigerian Boxing with "Chaos In The Ring"

On October 1, 2025, Nigerian boxing will take centre stage as Bet9ja, in partnership with Balmoral Group Promotions, AK Promotions, Amir Khan, and the National Sports Commission of Nigeria, present the historic event titled "Chaos In The Ring". This multi-year, multi-fight sponsorship aims to elevate Nigerian boxing and position the country as a powerhouse in the global arena.

The partnership, powered by Logifuture-backed Bet9ja, has appointed Nigerian boxer Efe Ajagba as the boxing ambassador. Ajagba's role will be instrumental in supporting the development of the boxing scene in Nigeria. This appointment follows Bet9ja's growing involvement in combat sports, most notably its recent ambassadorship with rising heavyweight star Moses Itauma.

The main event of "Chaos In The Ring" will feature a thrilling cruiserweight clash between Brandon Glanton and Rocky Fielding. In addition, the card includes fights like Richard Commey versus Shiloh Defreitas and appearances by Dan Azeez.

Dr. Ezekiel Adamu, CEO of Balmoral Group Promotions, believes this multi-year sponsorship from Bet9ja is a game-changer for Nigerian boxing. He stated, "This partnership will not only provide branding visibility and exclusive digital content but also foster fan engagement initiatives and support for grassroots boxing programs."

Jennifer Olatunji, Senior Marketing Manager of Bet9ja, expressed the company's pride in backing Nigerian boxing through this transformative partnership. She said, "We are committed to nurturing young boxing talent in Nigeria and delivering some of the country's most proud and publicized sporting nights."

Amir Khan, who has partnered with Balmoral Group Promotions and Bet9ja to bring world-class boxing to Nigeria, expressed his excitement about the event. He said, "I am thrilled to be a part of this historic partnership. I believe it will inspire the next generation of boxers and help elevate Nigerian boxing to new heights."

The partnership aims to inspire the next generation of boxers and broadcast live on DAZN. With its commitment to nurturing young talent, branding visibility, and fan engagement initiatives, Bet9ja is poised to make a significant impact on the Nigerian boxing scene.

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