Expansion Strategies, Corporate Social Responsibility, and Responsible Gaming Emphasis by Brian Ondiso at Shabiki

In the fast-paced world of sports gaming, Shabiki, a leading platform in Kenya, is making waves with its focus on responsible gambling, community development, and regulatory compliance.

As a fast-growing sports gaming platform, Shabiki has made its mark in Kenya, competing among top local betting sites. The company's commitment to responsible gambling is evident in its adherence to regulatory compliance, as it operates under licenses from authorities like Kenya's Betting Control and Licensing Board (BCLB).

This licensing ensures that Shabiki abides by regulatory requirements, implementing measures such as deposit limits, self-exclusion options, inactivity reminders, and transaction summaries to protect customers in responsible gaming. The platform also encourages bettors to take breaks and bet for enjoyment.

In terms of community development and corporate responsibility, Shabiki has undertaken several initiatives. The company has partnered with organisations such as Responsible Gaming Kenya, Mathare-based support services, and technology firms like NetNami to block underage access and provide helplines. Shabiki has also been active in delivering water tanks to drought-hit areas, building tanks in schools, paying school fees for needy students, and distributing sanitary towels in Wajir County.

Brian Ondiso, Product Team Lead at Shabiki, emphasized the importance of these measures for sustainable operations, even if they can affect revenue. He also stressed the need for stronger collaboration with the BCLB and the FRC to tackle unlicensed operators.

Shabiki's expansion into new African markets primarily involves offering licensed, regulated betting platforms in countries such as Kenya. The company is also considering markets where Swahili can give them an advantage.

The regulatory environment remains a major factor shaping the gaming industry's strategies. In response to the BCLB's ban on the use of influencers and celebrities in gambling marketing, Shabiki will now focus more on direct customer engagement, compliant digital platforms, and traditional media like TV and radio.

Looking ahead, Shabiki is exploring expansion opportunities in markets with mature regulatory frameworks, including West Africa, Tanzania, and Uganda. The company's commitment to innovation, responsible gaming, community development, and regulatory compliance sets it apart in the competitive sports gaming landscape.