Explore cutting-edge, eco-friendly beauty products tailored to meet the demands of the post-pandemic era.

In the post-COVID-19 era, consumers are seeking brands that are transparent and demonstrate both their effectiveness and ethics, particularly in the beauty and personal care industry. This shift is not a fleeting trend, but a fundamental change in consumer behaviour, driven by a growing awareness of climate issues and a desire for innovative, natural cosmetics.

Enter Wonderage™, an innovative natural ingredient developed by Provital. This groundbreaking product has been making waves in the industry, thanks to its scientifically proven benefits for physical and mental health.

Wonderage™ is derived from monk fruit extract and has shown remarkable effects on mature skin donors' fibroblasts in in vitro studies. But what truly sets Wonderage™ apart is its impact on emotional well-being. A neuro-scientific study conducted with Kernel Business Consulting (KBC) confirmed the emotional benefits of Wonderage™ on volunteers' skin.

The study involved volunteers who felt incredibly well and very happy, with an improvement in their quality of life. Interestingly, the subconscious reactions of these volunteers to Wonderage™ showed that 58% felt incredibly well, very happy, with an improvement in their quality of life, which is 29% higher than their conscious responses.

This focus on emotional well-being is a response to the heightened importance of mental health in today's world. A survey in the US found that 59% of women aged 18 to 34 believe mental well-being has become a priority since the COVID-19 crisis.

Provital, the manufacturer of Wonderage™, is at the forefront of this revolution. The company combines technology and sustainability in the development of its innovative natural ingredients, making Wonderage™ a truly innovative product.

The pandemic has accelerated the revolution of technology in the way we communicate. In our connected era, social networks represent an essential forum to monitor consumer opinions and expectations. Brands that will be successful in the beauty and personal care industry will respond to consumer demands with scientifically proven arguments and a coherent description of their benefits for physical and mental health.

Transparency and expertise will be key elements for brands to differentiate themselves in the post-COVID-19 era. In Indonesia, 87% of consumers trust beauty products created by scientists, with this figure rising to 94% for women aged 25 to 34.

Wonderage™ provides a scientifically proven natural ingredient with a verifiable emotional well-being impact. As we navigate the new normal, it's clear that brands like Provital, with their focus on innovation, sustainability, and transparency, will lead the way in the beauty and personal care industry.