Exploring Unique Perspectives of Unconventional Minds
In the realm of marketing, age-old wisdom often intertwines with modern strategy, creating a unique blend that's as captivating as it is effective. Let's delve into this fascinating fusion, as we explore how renowned philosophers and visionaries might have approached marketing if they were around today.
Coco Chanel, the iconic fashion designer, would stress the importance of a brand's utility and memorability. In a branding context, she might have rephrased her famous quote to: 'In order to be irreplaceable, a brand must always be useful.' Similarly, she would say that to be remembered, the brand must continue to be memorable.
Socrates, the ancient Greek philosopher, would emphasize the importance of quantifiable results in marketing. Hypothetically as a social media company employee, he might have stated: 'The unquantified marketing strategy is not worth implementing.'
Dorothy Parker, the witty American poet, would underscore the significance of unique and consistent vision in fashion design, but also in marketing. Hypothetically as CEO of a liquor company, she might have commented: 'CFOs seldom give budget approval to marketers who think brand love is usual.'
Thomas Edison, the prolific inventor, would highlight the importance of both inspiration and execution in creating strong distinctive assets. Hypothetically as a designer of Distinctive Assets, he might have said: 'Strong Distinctive Assets are 30% inspiration, 70% propagation.'
Marketing has indeed borrowed from various research fields, including psychology and economics. If Descartes were to apply the same thought process to marketing, he might have concluded: 'I think of the brand, therefore I have the potential to buy.'
Friedrich Nietzsche, the German philosopher, would expand on Chanel's idea, emphasizing the importance of authentic differentiation. He might have rephrased it as: "To be irreplaceable, a brand must eternally become what it is by surpassing itself and rejecting all imitation."
In the marketing world, the First Law of Marketing Mistakes states that a distinctive asset stays a distinctive asset unless acted upon by an unbalanced Senior Marketing Executive. The Second Law of Marketing Mistakes suggests that funnels often lead to muddled assumptions, while the Third Law warns that for every brand plan that prioritizes retention, there is an equal and opposite budget that downgrades growth expectations.
Lastly, Einstein, the renowned physicist, would warn marketers about the dangers of engagement, suggesting that it often leads to madness or, more hopefully, excellence, as he might have developed the Theory of Retailing with the cautionary: 'Engagement = Marketers Crazy' or the more hopeful 'Excellence = Managing CEPs.'
In this intriguing blend of philosophy and marketing, we find timeless wisdom that resonates deeply in the modern business landscape. As we continue to navigate the ever-evolving world of marketing, these insights serve as a compass, guiding us towards success and innovation.
