Facebook purchases Push Pop Press

Facebook Acquires Push Pop Press and Integrates Its Technology

In a recent development, social media giant Facebook has announced the acquisition of Push Pop Press, a pioneering company known for its innovative work in the field of digital books. The terms of the deal were not disclosed.

Founded by Michael Matas and Kimon Tsinteris, Push Pop Press had been making waves in the digital publishing industry with its groundbreaking technology for fully interactive ebooks. Their work has been praised for its elegance and fluidity, as evidenced by the tech columnist David Pogue of The New York Times, who described one of their projects as one of the most impressive apps ever seen.

One of the most notable projects Push Pop Press worked on was 'Our Choice', a book by Al Gore. This digital publication featured video, audio, maps, and a narrative, offering readers an immersive experience. In a generous move, the future profits from 'Our Choice' will be donated to The Climate Reality Project.

The acquisition of Push Pop Press by Facebook marks a new chapter for the company. Despite rumours of Facebook entering the digital book market, the social media giant has clarified that it has no plans to start publishing digital books. Instead, Facebook will implement some of Push Pop Press's underlying technologies into a feature project, aiming to give people richer ways to share their stories.

With this acquisition, Push Pop Press is now the new home for Facebook. The co-founders, Mike Matas and Mike Cyger, will be integrating their technology into Facebook's operations. Meanwhile, Push Pop Press will no longer be in the business of selling digital books.

Michael Kozlowski, a tech journalist who has written about audiobooks, e-books, and e-readers for eighteen years, has been following the developments closely. He resides in Vancouver, British Columbia, Canada.

'Our Choice', the book by Al Gore, is currently available on the iTunes market. The partnership between Push Pop Press and Al Gore was facilitated by Melcher Media. Both parties share a passion for improving the way ideas are shared and explored.

In a statement, Facebook expressed its excitement about the acquisition, stating that Push Pop Press's technology and approach to storytelling aligns perfectly with Facebook's mission to help people share and connect. The acquisition is expected to have significant implications for the future of digital storytelling on Facebook.