Fashion house Ralph Lauren appoints former LVMH leader as its new president

American apparel brand Ralph Lauren has designated Daniel Lalonde, a previous president of a French luxury goods company, as its new Chief Executive Officer.

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2025 September 15 . 5:09 AM

2 min read

Fashion giant Ralph Lauren appoints former LVMH executive as new president.

Fashion house Ralph Lauren appoints former LVMH leader as its new president

Ralph Lauren Appoints New International President Amidst Growth and Expansion

Ralph Lauren, the iconic American fashion brand, has announced a significant change in its executive leadership. Daniel Lalonde, who has spent the last ten years working for the French luxury giant LVMH, has been appointed as the new International President of Ralph Lauren.

Lalonde, who has extensive experience in the fashion industry, has worked with several brands under the LVMH umbrella, including Louis Vuitton, Tag Heuer, and Moët & Chandon. His appointment marks a new chapter for Ralph Lauren, as the company aims to strengthen its brand business, particularly in China and India, and boost its presence in Europe and Asia.

The appointment comes at a time when Ralph Lauren is experiencing strong growth. The company reported a 28% increase in sales for the first half of its fiscal year, reaching $3.4 billion (€2.467,9 million). This growth is expected to continue under Lalonde's leadership, as the company's goal is to grow the brand internationally.

In Spain, Ralph Lauren is set to open its first flagship store in Madrid, located meters away from the new store of Abercrombie & Fitch. This expansion into the Spanish market is part of Lalonde's strategy to increase the brand's presence in Europe.

As the new International President, Lalonde's duties will include overseeing all international operations of Ralph Lauren. He is expected to start his duties on January 23. Ralph Lauren expressed confidence in Lalonde's abilities, calling him a talented leader in the industry.

With Lalonde's appointment, Ralph Lauren is poised for further growth and expansion. His extensive experience and knowledge of the fashion industry will undoubtedly play a crucial role in achieving the company's goals. As we move into the new year, the future looks bright for Ralph Lauren.