Floral experts share their insights on the World Cup Floral Art 2025 event.

World Cup Floral Art 2025: A Celebration of Floral Passion

The World Cup Floral Art 2025, held from August 28 to 31 in The Hague, was a vibrant gathering of floral enthusiasts from around the globe. The event, which brought together national champions from various countries, was more than just a competition—it was a live classroom, a branding opportunity, and a celebration of people who love flowers.

René van der Biezen, a former national champion, was impressed by the careful handling of materials by competitors at the World Cup. He noted the high level of skill and craftsmanship on display, a sentiment shared by Helena van Achterberg of Marginpar. Van Achterberg appreciated the diversity of designs, remarking on how different backgrounds influenced the creative process, with their flowers being used with care and precision.

Task 3, themed "Netherlands: Land of Water," was particularly challenging due to heavy frameworks, surprise botanicals, and a strict timeframe for transporting completed pieces. Despite these hurdles, competitors rose to the occasion, showcasing their creativity and adaptability.

Jan Aartsen, a long-time participant in the World Cup, has competed, judged, and trained florists since 1977. For Aartsen, the World Cup Floral Art remains a testament to the essence of craftsmanship and courage, even after nearly half a century.

Petri Rijsdijk, a florist from Fiori Bloemen, found inspiration in the diversity and beauty of designs at the World Cup in The Hague. Rijsdijk was not alone in his admiration. Morgan-Douglas Nuth, a commentator at the event, found the competition "electric" and noted the high technical level.

Joanna Kiedacz, a designer from Poland, found joy in bouquets and mentioned that surprise tasks are the most stressful part of the competition. However, she also acknowledged the value of these challenges in pushing the boundaries of floral art.

Bart Hassam, the World Champion of 2019 from Australia, attended the World Cup Floral Art 2025 as a spectator. Hassam expressed excitement about seeing prepared items and surprise tasks, highlighting the unpredictability and expressive freedom of the competition.

Decorum, a floristry company, sees the World Cup as a branding opportunity and a bridge between growers and florists. They supported a docuseries project capturing behind-the-scenes perspectives, offering a unique insight into the world of floral art.

Katharina Albrechtsen, a designer from Denmark, attended the World Cup to find inspiration and discovered new ideas for her own style. For Albrechtsen, the event was a source of endless creativity and a platform for learning and growth.

Renate Hoogendoorn from Decorum described the World Cup as an unexpectedly energetic event with fans supporting their country's candidates. The atmosphere was electric, filled with the joy of discovery and the thrill of competition.

In conclusion, the World Cup Floral Art 2025 was more than just a competition. It was a gathering of voices, with some coming from decades of history and others from first-time visitors, all expressing joy and discovery. Whether as a participant, a spectator, or a fan, the event offered a unique opportunity to learn, grow, and be inspired by the world of floral art.