Focus on the Lens: Ab Sesay's Preferred Fujifilm Zoom for Editorial and Fashion Shoots
In the world of commercial advertising photography, efficiency and versatility are key. Ab Sesay, a multidisciplinary creative producer/director and photographer, has found a reliable companion in the Fujifilm GF 45-100mm f/4 R LM WR Zoom Lens for his fashion and beauty projects.
This zoom lens offers a focal length range equivalent to 36mm and 79mm on a 35mm format system, making it an exceptional option for capturing a variety of shots. From full-body shots without much distortion at 45mm (36mm equivalent on a 35mm format camera) to tight, clean beauty shots with movement at 65mm (51mm on a 35mm equivalent), the lens delivers impressive results.
Ab Sesay has used the lens to capture three different crops of a model in a three-quarter image at 51.8mm (41mm equivalent), and found it versatile for capturing different crops handheld. The sharp edge-to-edge quality and excellent colour reproduction of the lens are noteworthy, as is its ability to maintain visual depth of field similar to f/2.8 on a GFX sensor, thanks to its f/4 aperture.
For those working in the fast-paced world of commercial photography, the efficiency offered by zoom lenses is a game-changer. The ability to switch between wide, tight, and medium shots without the need to change lenses can save valuable time during photo shoots, especially when working with people or animals who may not be able to hold poses for long periods.
Notable photographers like Daniel Arnold and Tyler Mitchell, known for their high-quality medium format images, also regularly use the Fujifilm GF 45-100mm f/4 R LM WR lens for fashion shows and portrait photography. Ab Sesay, too, considers this lens his most used lens for commercial fashion and beauty images.
In photography, creative choices, gear, tools, and equipment all affect the outcome of images. For Fujifilm GFX photographers, the Fujifilm GF 45-100mm f/4 R LM WR Lens is a recommended lens, especially for fashion, editorial, and portrait work. However, it's important to remember that the choice of tool may be insignificant for certain types of content creation. For instance, the Fujifilm GFX 100 II camera produces higher-quality images than the iPhone 15 Pro Max, but the choice may not matter for certain content creation needs.
Ab Sesay's overall thought process during a photo shoot is to get all kinds of looks for better storytelling. To achieve this, he often employs a particular lighting setup, with the light behind him the entire time, making it difficult to change its position without altering the look of the shoot. Despite these challenges, the Fujifilm GF 45-100mm f/4 R LM WR Zoom Lens has proven to be a reliable partner in his creative journey.
In conclusion, the Fujifilm GF 45-100mm f/4 R LM WR Zoom Lens is a versatile and efficient tool for fashion and beauty photography. Its ability to deliver sharp, high-quality images across a range of focal lengths makes it a valuable asset for any photographer seeking to elevate their work in this field.
