Ford has made a move with the introduction of the electric Ranchero, while the F-150 Lightning's release has been pushed back to 2028. However, the automaker is also developing a smaller, more affordable, car-based utility vehicle.
Ford is making significant strides in its electric vehicle (EV) strategy, with a focus on plug-in hybrid vehicles (PHEV) in Australia, as evidenced by the launch of the Ranger plug-in. This shift in direction is part of a broader global rethink by the automaker, as it aims to compete with low-cost EV rivals from China.
On August 11 (August 12 Australian time), Ford will reveal its future plans for upcoming EVs, offering insights into this ambitious strategy. Among the anticipated announcements is the development of a range of affordable EVs, including a compact ute and a vehicle similar to the Range Rover ute, which could potentially revive the Ranchero nameplate.
The delay in the release of Ford's all-new Ford F-150 Lightning and Ford e-Transit until 2028 is a strategic move to fast-track the arrival of these smaller, more affordable EVs. This decision is based on the observation that the pure EV market in the U.S. is currently focused on smaller vehicles for commuting and around town.
In addition to these developments, Ford is also working on an updated Mustang Mach-E EV, expected to arrive before the end of 2025. However, the company is projected to post losses of up to $US5.5 billion ($8.5b) in its EV division this year.
Ford's new family of electric cars will be based on a 'streamlined platform' designed to make the electric cars cheaper to build. The smaller EVs will prioritise a more sophisticated drive and ride, as demonstrated by the upcoming Ford Ranchero EV, which is expected to be based on a car-like monocoque, sacrificing payload for this improved driving experience.
Meanwhile, in the global EV landscape, potential Chinese competitors to Ford's new electric pickup in 2028 could include companies like Zeekr, known for advanced electric MPVs and technological innovation. Major Chinese EV battery producers such as CATL and BYD, key players in the EV supply chain, may also support or introduce competitive electric pickups, leveraging their battery technology expertise.
Despite these challenges and changes, Ford remains committed to its EV ambitions. Ford's CEO, Jim Farley, has confirmed the postponement of both the Ford F-150 Lightning and Ford e-Transit, stating that the company will be nimble in adjusting product launch timing to meet market needs and customer demand while targeting improved profitability.
The company has also scrapped plans for its full-size three-row SUV flagship, citing perceived lack of demand. The upcoming Ford Ranchero EV will provide electric accompaniment for the successful Ford Maverick ute in the North American market.
The original Ford Ranchero, a car-based ute similar to the Ford Falcon and Holden Commodore utes, was produced from 1957 until 1979. The return of the Ranchero nameplate, if it materialises, promises an exciting new chapter in Ford's EV journey.
