Gaming giant Bally'sLinks up with EPIC for a comprehensive three-year revamp focusing on responsible gambling practices
In a significant move for the gaming industry, Bally's Corporation and EPIC Global Solutions have entered into a three-year collaboration with the aim of setting a new standard for responsible gaming. The partnership, announced recently, is part of a broader goal to create safer and more enjoyable gaming spaces.
Robeson Reeves, CEO of Bally's Corporation, expressed the importance of this collaboration, stating that it will help set a new standard for responsible gaming. Meanwhile, Paul Buck, CEO of EPIC Global Solutions, expressed his excitement about partnering with Bally's to drive positive change in the gaming industry.
EPIC Global Solutions will provide custom-made training to Bally's staff in the US, using its "lived experience" method to reach out and educate individuals involved in gaming. This training is designed to help front-line workers make better decisions to ensure guest comfort and fun. The project will impact both the US and the UK.
The partnership also includes plans for social media and digital campaigns to raise awareness about responsible gaming practices. These campaigns will provide clear advice on how to play and inform gamblers about the potential effects of harmful gaming habits.
In addition to its collaboration with Bally's Corporation, EPIC Global Solutions has partnered with the Sports Integrity Global Alliance (SIGA) to establish new safer gambling standards in sports betting. This partnership involves workshops, consultancy services, and educational outreach.
The main objective of these collaborations is to make gaming spots safer and more enjoyable. By focusing on mitigating gambling harm among athletes and sports stakeholders, the collaborations aim to revolutionise responsible gaming standards.
The partnership between EPIC Global Solutions and Bally's Corporation was formalised at the SIGA Summit in New York. With this alliance, both companies hope to make a significant impact on responsible gaming practices globally. While detailed plans about the collaboration specifically for training and awareness campaigns in the US and UK are not yet publicly available, it is clear that this partnership marks a significant step forward in the industry's commitment to responsible gaming.
Bally's Corporation and EPIC Global Solutions, through their partnership, aim to create a new standard for responsible gaming in sports betting, as EPIC Global Solutions has partnered with the Sports Integrity Global Alliance (SIGA) for this purpose. This collaboration includes training for Bally's staff, digital and social media campaigns, and workshops to educate about responsible gambling, not only in casino-and-gambling spaces but also in sports betting. Robeson Reeves, CEO of Bally's Corporation, emphasizes the importance of this endeavor for ensuring safer and more enjoyable gaming experiences, while promoting responsible gambling practices.
