Genesis's most viewed automotive commercial on television is aired during prime-time CBS series, achieving broad viewership.

In the world of automotive advertising, brands are constantly vying for attention, and the latest round of campaigns has been no exception. Here's a breakdown of some of the most notable commercials that have been gracing our screens recently, based on reach, impressions, and engagement.

Subaru's fourth commercial, titled "Consumer Reports 2025 Most Reliable Automotive Brand," has made a significant impact with 86,845,359 impressions. The ad, which highlights Subaru's recognition by Consumer Reports, contributed 7.5%, 6.7%, and 5.8% respectively to the commercial's total reach from Chicago Fire, Today, and Matlock. Other notable contributors included NBA games, Chicago P.D., and America's Funniest Home Videos, accounting for 9%, 8.9%, and 7.2% respectively across all dayparts.

The interruption rate for this Subaru commercial is 2.85%, which is slightly higher than the 1.84% for Infiniti's offering, titled "Cleared for Takeoff." Infiniti's commercial, promoting its Once in a Springtime Event, earned 79,699,540 impressions, with sports-related programming leading for reach and ESPN being the top network.

Hyundai's commercial, which reassures consumers that all vehicle prices will remain the same, has been a hit with viewers. The ad, which had 104.8 million national TV ad impressions, saw 66% of these impressions coming from primetime airings. Hyundai's commitment to price consistency resonated with viewers, resulting in an 87% brand match, above the recent automaker norm of 80%.

Genesis' commercial, titled "Blank Canvas," continues to dominate the auto ads landscape, ranking first in iSpot's most-seen auto ads for the third week in a row, with 140.5 million national TV ad impressions.

It's worth noting that Subaru's third commercial, titled "Dog Tested: On Repeat," also made a strong showing, with 88.9 million national TV ad impressions. The ad, which features an adorable family of dogs, led to 38% of survey respondents saying the characters were the "single best thing" about the ad.

Data provided by iSpot, The New Standard for TV Ad Measurement, reveals that CBS generated 22% of the spot's total reach for the Infiniti commercial, with Matlock, Ghosts, and Watson contributing 11.7%, 5.2%, and 4.9% respectively. Today and NCIS accounted for 6.5% and 6.2% of the spot's total reach respectively, followed by Chicago Med (5.8%) and American Idol (4.9%).

The Attention Index for Subaru's fourth commercial is 105, indicating that viewers paid more attention to this ad compared to the average for all TV ads. Interestingly, the Attention Index for Infiniti's commercial is 90, suggesting that while viewers were still engaged, they paid slightly less attention compared to the average.

In terms of engagement, the Infiniti commercial performed above recent automotive norms for attention, likeability, and watchability, with 46% of viewers considering the visual scenes the "single best thing" about the ad.

While the commissioner of the Infiniti car offer advertising campaign for August 2023 remains undisclosed, it's clear that all three brands are making a significant impact in the competitive world of automotive advertising.

Genesis's most viewed automotive commercial on television is aired during prime-time CBS series, achieving broad viewership.