Genius Sports secures a fresh collaboration with HBA Media

In an exciting development for the horse racing industry, HBA Media, a leading distributor of horse racing media rights, has announced a partnership with Genius Sports to introduce an interactive tool for racecourses, federations, and broadcasters.

The partnership, according to Frank Sale, Managing Director for HBA Media, will enable the company to promote, engage, and connect with new and existing audiences. The interactive tool, named "Crown Jewels Racing Fantasy" (CJRFantasy), promises to be a powerful and entertaining addition to the world of horse racing.

CJRFantasy is a free-to-play gaming destination where players can select three horses for each race, assign them positions, and predict winning distances to earn points. The unique raceday experiences and exciting prizes promised by CJRFantasy will be available during the Dubai World Cup, as stated by Frank Sale.

Judd Goldstein, Global Commercial Lead, Fan Engagement at Genius Sports, has expressed his excitement about working with HBA Media to connect horse racing fans around the world. He believes that CJRFantasy will allow fans to engage with the sport like never before.

Genius Sports, a global leader in sports technology, powers CJRFantasy, joining a lineup of interactive sports fantasy platforms, including those for the NFL, FIFA, and MLB.

CJRFantasy participates in debut races organised by CJRF Racing and Fantasy Racing Series. The game aims to unify the global horse racing calendar, offering fans an interactive platform to deepen their knowledge, compete with peers, and engage with top races.

HBA Media distributes horse racing media rights globally, showcasing prestigious races like Royal Ascot and the Breeders' Cup to audiences worldwide. With the addition of CJRFantasy, fans can now immerse themselves in the sport even more deeply.

The Dubai World Cup, set to take place this Saturday, will mark the launch of CJRFantasy. Judd Goldstein has emphasised that the game will provide fans with an opportunity to be part of the world's showcase horse races like never before.

With the partnership between HBA Media and Genius Sports, horse racing fans can look forward to a more interactive and engaging experience, further cementing the sport's place in the digital age.