Georgia Lottery revives its partnership with International Wireless Group (IWG)

Georgia Lottery Partners with Instant Win Gaming for Enhanced Player Experience

The Georgia Lottery Corporation has announced a new partnership with Instant Win Gaming (IWG), which will see the introduction of IWG's InstantGames to its players. This collaboration aims to enhance the player experience by providing innovative, engaging instant win games, and boost the lottery's revenue for educational funding programs.

New and Exciting Experiences for Players

The Georgia Lottery Corporation anticipates that the new InstantGames will bring players new and exciting experiences. Players will benefit from new, innovative instant win games developed by IWG, such as branded scratchers and digital instant games that offer exciting prize opportunities and enhanced play experiences.

Boosting Revenue for Education

Revenues from these instant win games will contribute significantly to the Georgia Lottery Corporation's funding for educational programs like the HOPE Scholarship and Pre-K programs. For example, branded instant games, such as the Atlanta Falcons Scratchers, have generated millions in net sales and profits for education, illustrating the success that partnerships bringing popular themes and innovative game formats can achieve.

Modernizing Lottery Sales

This partnership helps modernize lottery sales, boosting both in-store and digital revenues. Such modernization efforts are evident in the broader trend of companies like Lazlo 326 integrating lottery sales into mobile and checkout systems.

A Second Integration for IWG

This is IWG's second integration with IGT for a U.S. lottery, having previously partnered with the Kentucky Lottery. IWG's InstantRGS (remote game server) has been successfully integrated with IGT's iLottery platform, and the Georgia Lottery's version of Cash Expander has been localized for Georgia players.

A Growing Partnership

The collaboration between the Georgia Lottery Corporation, IWG, and IGT aims to grow the important category of games. IWG will supply games for the Georgia Lottery's players, and the partnership between IWG and IGT has been strengthened with the Georgia Lottery. The Georgia Lottery's Diggi Games, which contribute to the funding of Georgia's Pre-K and the HOPE Scholarship programs, will be further strengthened with the addition of IWG's games.

Rhydian Fisher's Optimism

Rhydian Fisher, CEO of IWG, expressed optimism about the future ahead with the Georgia Lottery. He expressed excitement about the relaunch of their eInstants in Georgia and the potential for increased player engagement and satisfaction. Rhydian Fisher also expressed his gratitude for the opportunity to partner with the Georgia Lottery Corporation and IGT, and looked forward to a successful collaboration.

A Successful Partnership

Overall, the IWG-Georgia Lottery partnership drives the creation of appealing instant win games that increase player engagement and lottery sales, thereby enhancing the funds available for critical educational programs in Georgia. IWG and IGT have also previously worked together to supply eInstants to the Belgium National Lottery, demonstrating the success of their partnership.

[1] Source for example: Atlanta Falcons Scratchers sales and profits

[4] Source for modernization efforts by companies like Lazlo 326: Integration of lottery sales into mobile and checkout systems

[5] Source for broader trend of modernization efforts: Modernization efforts in the lottery industry

The new InstantGames provided by IWG are anticipated to introduce casino-and-gambling and lotteries experiences to the players of Georgia Lottery, in addition to offering branded digital instant games. The revenue generated from these games will not only boost the funding for education programs like the HOPE Scholarship and Pre-K programs, but alsohelp Georgia Lottery to stay competitive in the banking-and-insurance and business industry by adopting modern lottery sales strategies, such as those employed by companies like Lazlo 326. The successful integration of IWG's InstantRGS with IGT's iLottery platform is a testament to the growing partnership between IWG, Georgia Lottery, and IGT, which has the potential to further strengthen the industry as a whole.