German entrepreneur, Funke, acquires TV series "Chef" from RTL Germany
Funke Medien National Brands, a leading media company, has announced its acquisition of the popular recipe website 'Chefkoch'. Based in Bonn, 'Chefkoch' offers over 360,000 recipes to its users and attracts approximately 20 million unique visitors per month.
The acquisition is viewed as an opportunity by Jochen Beckmann, CEO of Funke Medien National Brands, to add another 'love brand' to their portfolio, attractive to both users and advertisers. Stephan Schmitter, CEO of RTL Germany, shares this sentiment, believing Funke to be an ideal buyer for 'Chefkoch' due to its digital expertise and food know-how.
Funke Medien National Brands plans to leverage its digital expertise and food know-how to further develop the 'Chefkoch' offering. The current management team, led by CEO Christine Nieland, will continue to lead 'Chefkoch' post-acquisition. The acquisition also includes the portal kochbar.de.
Essen-und-trinken.de will continue to be operated by Chefkoch GmbH. The exact planned completion date of the acquisition is not provided in the available search results.
The acquisition of 'Chefkoch' fits well with Funke's portfolio of cooking magazines and aligns with its food expertise and strong target audiences. Funke positions itself as the 'docking point' for another 'love brand' following the acquisition of 'Chefkoch'. The company views 'Chefkoch' as a central growth area due to its market leadership and popularity among cooking and baking enthusiasts.
With approximately 100 employees making the switch to Funke after the acquisition, the company is set to elevate its food expertise to a new level. The acquisition of 'Chefkoch' is expected to lead the brand into a successful future, according to both Jochen Beckmann and Stephan Schmitter. The website logo of kochbar.de currently bears the tagline "powered by Vox.de", but it remains to be seen how this relationship will evolve post-acquisition.
