Givenchy's Initial Campaign with Sarah Burton Unveiled, Featuring Surprise Participants
Sarah Burton, the new creative director of Givenchy, has unveiled her debut campaign for the Autumn/Winter 2025 collection. The campaign, presented during Paris Fashion Week earlier this year, marks a departure from the attention-grabbing, social media-focussed campaigns common today.
The concept is pared-back and simple, featuring unposed gestures, moments of laughter, and conversation, lending a refreshing informality to the overall presentation. The campaign presents a group of brilliant, beautiful muses, suggesting an allure that encourages viewers to join or dress the part.
Besides the top models, Sarah Burton's Givenchy Autumn/Winter 2025 campaign features stylist Camilla Nickerson and makeup artist Lucia Pieroni, who are key behind-the-scenes collaborators involved in the creation of the campaign. Nickerson, who has worked with Sarah Burton for decades, is one of the heroes featured in the campaign.
Lucia Pieroni, a makeup artist, is also one of the heroes featured in the campaign. The black blazer worn by Camilla Nickerson in the campaign is from the Autumn/Winter 2025 collection. Another standout design is a mini-dress covered in vintage compact mirrors, modelled by Vittoria Ceretti.
Collier Schorr, the shoot's photographer, temporarily took center stage in the campaign, posing alongside model Vittoria Ceretti. The campaign's aim is not to shock or go viral, but to offer an idea of modern femininity that has a softer kind of power.
Sarah Burton's former role was at McQueen, where she gained a reputation for her innovative and boundary-pushing designs. Now, at Givenchy, she is continuing to make waves with her Autumn/Winter 2025 collection, which is now available for purchase.
The Givenchy Autumn/Winter 2025 campaign features models Kaia Gerber, Vittoria Ceretti, Adut Akech, and Eva Herzigova. The campaign is a testament to Sarah Burton's vision for the brand and her ability to bring couture-like clothes to life in a way that makes them all the more covetable.
