Guide to Aesthetics
Adidas Apologizes for Cultural Appropriation in Oaxaca Sandal Controversy
In August 2025, Adidas found itself at the centre of a cultural controversy when it launched the "Oaxaca Slip-On" sandal, a design that resembled traditional Huaraches from Mexico. The shoe combined elements of Adidas hiking shoes from the 1990s and the Huarache sandal, a symbol of indigenous craftsmanship.
The controversy joined a growing debate over cultural appropriation in Mexico, with brands like Zara, Shein, and Carolina Herrera already under scrutiny. Mexican President Claudia Sheinbaum condemned the design as problematic use of cultural heritage and disrespect for indigenous heritage.
The National Institute of Indigenous Peoples threatened legal action, as the shoe had been developed without the consent of the affected community. Karen González, the head of the legal and complaints department of Adidas Mexico, publicly apologized in August 2025 for the Adidas product "Oaxaca Slip-On," acknowledging the cultural appropriation and plagiarism of a traditional indigenous design in Villa Hidalgo Yalalag, Mexico.
Adidas reaffirmed its commitment to working with Yalalag in a respectful dialogue that honors their cultural heritage. The company expressed its desire to engage in respectful dialogue in the future. Chavarría, the designer involved in the controversy, stated that the intent was to honor the cultural and artistic spirit of Oaxaca and its creative communities.
Chavarría deeply regrets the use of the Oaxaca design without direct and meaningful collaboration with the community. After a meeting with local authorities, Adidas read an apology letter to the community of Yalalag. Chavarría acknowledged the mistake of not involving the Oaxaca community in the design process.
The controversy between Adidas, Chavarría, and the Oaxaca community serves as a lesson in the responsibility of international companies in handling cultural heritage. Adidas confirmed its recognition of the cultural wealth of Mexico's indigenous peoples. Since 2022, a federal law has protected indigenous designs and cultural expressions in Mexico.
In a public apology, Adidas and Chavarría expressed their regret for the Oaxaca Slip-On sandal. The apology was published in August 2025 and addressed to the people of Oaxaca. The controversy marks a significant moment in the ongoing conversation about cultural appropriation and the importance of respecting and collaborating with indigenous communities in the creation of products that draw inspiration from their cultural heritage.
