Hair Care for All: A Guide for Every Hair Type
In the ever-evolving world of beauty, a long-overlooked segment is finally finding its place in the spotlight: curly hair. Historically, the beauty sector has primarily targeted young women with fair skin, but that's all changing now.
Curly hair, with its unique spiral and inclined growth pattern from the scalp, is a distinct type of hair that requires specific care. By nature, it is very dry, fine, and fragile, making it more susceptible to damage. This has been a wake-up call for the beauty industry, as they recognise the need to hydrate and nourish curly hair with products tailored to its needs.
In drier climates, such as Europe, curly hair can be particularly challenging to care for. However, the industry is now rising to the occasion, offering a wide range of natural vegetable oils that are well-adapted for curly hair. Options like jojoba oil, coconut oil, castor oil, sweet almond oil, argan oil, olive oil, and aloe vera gel are becoming staples in many curly-haired individuals' routines.
One brand leading the charge is Provital, which has developed the Compact Repairing Shampoo. This repairing and strengthening formula, based on aloe vera with 5% Vitaoils Repair from Provital, is ideal for consumers with curly hair. Additionally, Provital offers natural anti-frizz active ingredients like amla oil or nori complex.
The beauty sector is also embracing inclusivity, catering to all genders, skin types, and ages. Brands like Lola Cosmetics, Luxliss, Aussie, and L'OrΓ©al Paris are now providing a variety of products designed specifically for curly hair. These include conditioners, leave-in treatments, and styling creams that moisturise, define, and protect curly hair.
In 2017, singer Rihanna made a significant impact by launching a makeup line adapted to all skin tones, demonstrating the growing acceptance and demand for diverse products in the beauty industry.
However, it's important to remember that the scalp of curly hair produces less sebum, making it drier than other types. To maintain the health of curly hair, it's crucial to space out shampoos to avoid removing essential oils.
As the beauty industry continues to evolve, the focus on curly hair is a great development opportunity. With more brands offering products designed for this unique hair type, it's an exciting time for those with curly hair to explore new options and find the perfect routine for their locks.
