Havas CX Unveils X Index Showcasing Crucial Elements for Customer Experience Accomplishment

Brands were assessed based on public perception among 28,000 individuals in five different nations, as part of The X Index study involving 250 popular brands.

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2025 September 17 . 5:14 AM

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Havas CX Unveils X Index, Highlighting Crucial Elements for Customer Experience Success in an... — Havas CX Unveils X Index, Highlighting Crucial Elements for Customer Experience Success in an Exclusive Release

Havas CX Unveils X Index Showcasing Crucial Elements for Customer Experience Accomplishment

Havas CX Releases First X Index Survey Report

Havas CX, a leading customer experience agency, has published the results of its first X Index survey. The survey, conducted in partnership with research institute OpinionWay, aimed to gauge customer experience efficiency across various sectors.

The proprietary study by Havas was designed to bridge the gap between brands and consumers, providing insights to help improve customer experience. The survey results were discussed by Stephanie Nerlich, the current CEO of Havas Creative North America, in an interview with Adweek.

According to the survey, Havas CX is the only company found to be analysing customer experience across the entire customer journey. The brands and industries highlighted in the first X Index survey report include technology, automotive, retail, and financial services sectors.

Paul Marobella, who previously held the position of CEO at Havas Creative North America before his departure, spearheaded the development of this unique study. The survey results show that there is room for improvement in customer experience efficiency across all sectors.

The X Index survey results will be a valuable resource for brands and industries looking to enhance their customer experience strategies. By understanding the customer journey from start to finish, businesses can make informed decisions to improve their customer experience and ultimately drive growth.

In conclusion, the first X Index survey report by Havas CX provides a comprehensive analysis of customer experience efficiency across various sectors. The results highlight the need for improvement and offer valuable insights for brands and industries looking to enhance their customer experience strategies.