Holding Corporation Successfully Acquires Morrich Lottery Company in Nigeria
Riding the Wave of Digital Gaming: Readen Holding Corporation's Expansion into Nigeria's Lucrative Market
Readen Holding Corporation (RHCO), a leading player in fintech, digital payments, and e-commerce, has made a splash in the African gaming scene with its acquisition of Morrich Lottery Limited, a Nigerian lottery operator with a full license. RHCO has now got its foot in the door for casino, sportsbook, and lottery operations in Nigeria, tapping into a market estimated to be worth a staggering $2.5 billion and projected to grow by more than 9% annually until 2030.
Embracing the vibrant spirit of this market, RHCO's executives are eager to establish a new standard for gaming platforms across the region. The youthful population, expanding internet access, and burgeoning appetite for digital gaming in Nigeria make it a prime hunting ground, as declared by Ridzky Berg, CEO of RHCO. With a proven fintech backbone and seasoned leadership, RHCO is keen to ride this wave and set the bar high.
Morrich Lottery Limited serves as RHCO's main operating partner in Nigeria, providing a licensed platform for the expansion. The Dutch management team leading RHCO brings a whopping 30 years of lottery operations experience and 15 years in online gambling technology to the table. The team will ensure that the highest standards of integrity, innovation, and compliance are upheld in all operations conducted under RHCO's umbrella.
The expansion strategy hinges on revamping Morrich's offerings by injecting innovations such as scratch tickets, Keno, and mobile-first technologies to boost mainstream adoption through both retail and digital channels. To further strengthen its financial and technical infrastructure, RHCO plans to integrate its proprietary blockchain-powered Readies payment system across all Morrich platforms.
RHCO envisions this move as more than just an entry into the Nigerian gaming market; it's a strategic stepping stone to dominate the dynamic digital gaming market in Africa. By leveraging its expertise in fintech and gaming technology, the company aims to become a major international force in regulated gaming, entertainment, and fintech infrastructure across the continent.
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- Readen Holding Corporation (RHCO), with its strong background in fintech and e-commerce, is expanding into Nigeria's lucrative gaming market, venturing into casino, sportsbook, and lottery operations.
- To set new standards in gaming across the region, RHCO is integrating digital innovations, such as scratch tickets, Keno, and mobile-first technologies, into Morrich Lottery Limited's platform.
- RHCO's ambitious plan extends beyond just gaming; they aim to become a major international player in regulated gaming, entertainment, and fintech infrastructure in Africa by leveraging their expertise in fintech, cryptocurrency, and casino-and-gambling technology.
