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IFA transforming its identity

The IFA, initially known as an International Radio Exhibition, has evolved and shifted its focus. Established in 1971, it now operates as an Innovation and Entertainment Trade Fair.

The IFA undergoes a transformation
The IFA undergoes a transformation

IFA transforming its identity

IFA 2025: A Future-Oriented Innovation Exhibition in Berlin

The IFA, a renowned consumer electronics show, is set to return to Berlin from September 5th to 9th, 2025. This year, the event, now known as "Innovation for all" (IFA), promises to be a showcase of cutting-edge technology and trends, with AI as its main theme.

Leif Lindner, CEO of IFA Management GmbH, will lead the event in Berlin. The exhibition will feature ten distinct areas: Home & Entertainment, Home Appliances, Smart Home, Communication & Connectivity, Audio, Computing & Gaming, Photo, Video & Content Creation, Fitness & Digital Health, Mobility, and IFA Next.

In the Home & Entertainment area, brands like Miele and Tuya will exhibit as AI protagonists, showcasing their latest innovations. The IFA summer garden will also feature a variety of brands, including Miele, Ecoflow, Mammotion, Terramow, Yarbo, Airseeker, and Anthobot, presenting outdoor cooking and gardening topics.

Microsoft, Nvidia, and AMD will participate in panels at the event, sharing insights and discussing the future of technology. The Computing & Gaming stage program will be located in Hall 5.2a, offering a dedicated space for gaming enthusiasts.

Outdoor cooking and gardening topics, as well as evenings with current bands and groups, are included in the IFA agenda, ensuring a lively and engaging experience for all visitors.

The Beauty Hub will showcase AI-controlled hair, skin, and dental care products, offering a glimpse into the future of personal care. The Mobility Track will provide an opportunity to test micromobility products like E-scooters.

A new display technology using red-green-blue LEDs for backlighting of image-producing liquid crystals will be showcased at the IFA 2025, promising a more vibrant and energy-efficient display experience.

Rainer Bucken, a freelance specialist journalist in Berlin, will once again cover the IFA, having done so for over 40 years. His expertise includes media topics from source to sink, HDTV, digitization, and new technologies in media distribution.

The organizers expect over 200,000 visitors and nearly 1900 exhibitors at the IFA 2025. The slogan for the event is "Imagine the Future", encouraging attendees to envision the possibilities that technology holds for our lives.

With its focus on AI and its diverse range of exhibitors and topics, the IFA 2025 promises to be an exciting and innovative event, not to be missed.

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