Improving your travel enterprise with a custom mobile application
In today's fast-paced world, the travel industry is witnessing a significant transformation, and at the heart of this change are mobile applications. These digital tools are not just changing the way we book flights, but also enhancing the overall customer experience.
With the advent of these apps, booking a flight has become a swift and seamless process. In fact, it's now possible to secure a flight ticket within minutes, right from the palm of your hand. These mobile apps offer a list of flights with their arrival and departure times, making the decision-making process easier for travellers.
Technology is continually growing in the travel industry, and mobile applications are playing a pivotal role in this growth. They serve as data gathering tools, allowing businesses to focus their advertising budget on interested consumers. This targeted approach ensures that marketing efforts are more effective, reaching the right audience at the right time.
Mobile apps can significantly improve the customer experience. They offer the ability to investigate pricing and time allocation options before making a purchase, providing travellers with the flexibility they need. Moreover, these apps can be transformed from travel websites, streamlining the customer process.
For businesses, mobile apps can be an addition to an existing travel business, making it easier for customers to book travel services. Auto-generated social media messages can be sent at the end of the booking process, providing free advertising. Social media sharing can help spread word-of-mouth advertising for the mobile application, further boosting its popularity.
Data gathered from these mobile applications can be used for marketing and targeting efforts. If a consumer does not complete a purchase, data from their interaction can still be used in marketing efforts, ensuring that businesses stay top-of-mind. Reminder messages can be sent to customers via mobile apps, potentially increasing the chances of repeat business.
According to a recent survey, 63% of travellers use apps to search and book flights, with 61% of travellers having booked their flight tickets using mobile apps within the past year. On average, leisure travellers use 7-8 apps throughout their travel experience.
The rise of mobile apps in the travel industry is not limited to established players. Companies such as the German start-up Tourlane, founded in 2016, have developed and launched mobile apps for personalised travel planning. They integrate digital solutions into the travel industry, offering a more customised and efficient travel experience.
Travel and hotel brands like ROBINSON and TUI MAGIC LIFE have also jumped on the bandwagon. They have launched apps supporting digital services for their travel guests, such as a digital room cleaning opt-out service since late 2023, promoting sustainability across their clubs.
Moreover, these apps are often integrated with social media platforms, enabling users to share their experiences. 64% of travellers can see an entire trip itinerary in one place using apps, while 65% of travellers use real-time flight alerts.
In conclusion, mobile apps are revolutionising the travel industry, offering a more personalised, efficient, and sustainable travel experience. As technology continues to advance, we can expect to see even more innovative uses of mobile apps in the travel sector.
