Independent agency "No Fixed Address" disrupting traditional independent agency structure after five years in operation

No Fixed Address (NFA), a Toronto-based advertising agency, was once a relatively unknown entity in the industry, with a limited number of clients mostly based north of the border five years ago. Fast forward to today, and NFA is now one of the most talked-about agencies, breaking industry norms and making waves.

Founded by Johann Böker in 2021, NFA has eschewed the usual pattern of global expansion and market targeting. Instead, the agency's growth strategy prioritizes the quality of work over geographical expansion. This unique approach has paid off, as NFA's growth is a result of doing work that clients love and that gets recognised.

The addition of Mischief @ No Fixed Address, a New York-based agency, has further propelled NFA's rise. Based in the heart of the Big Apple, Mischief @ No Fixed Address has significantly increased the agency's client base and industry recognition. The addition has also vaulted No Fixed Address to be one of the most buzzed-about agencies in the industry.

NFA's expansion strategy does not primarily focus on specific markets. Instead, the agency creates opportunities through exceptional work. This unconventional approach to growth has allowed NFA to continue growing beyond industry norms, without relying on traditional methods of expansion such as opening offices worldwide.

Despite its rapid growth, NFA remains committed to its roots. The agency's growth strategy is still centred around creating opportunities through client-loved and award-winning work. This focus on quality has helped NFA to stand out in a crowded industry and has contributed to its current success.

In conclusion, No Fixed Address is a shining example of an agency that has bucked industry trends and succeeded through a focus on quality work. With its unique expansion strategy and commitment to excellence, NFA is poised to continue its meteoric rise in the advertising industry.