Inditex achieves profitability online

Inditex, the parent company of popular fashion brands like Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, and Uterqüe, made a significant move in September 2011 by launching online platforms for all these brands, except Zara and Zara Home, which were already online. This expansion was a game-changer for the company's online presence.

Prior to this, Inditex was only selling online through Zara Home. However, the launch of the platforms for Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, and Uterqüe in September 2011 marked a significant expansion of its online presence.

According to financial data provided by Cinco Diáis, the launch of the Zara online store and the subsequent expansion of Inditex's online distribution were successful. ITX Ecommerce, the online sales division of Inditex, recorded a profit of 4.85 million euros in the last fiscal year, a significant improvement from the 3.62 million euros recorded in the preceding fiscal year.

The Zara online store, which began operating in September 2010, was a key event in the fiscal year under discussion. The financial data indicates that the launch of the Zara online store had a positive impact on ITX Ecommerce's revenues and profit. In the 2010 fiscal year, ITX Ecommerce generated revenues of 43 million euros, a significant increase from the profit of 4.85 million euros recorded in the last fiscal year.

The financial improvement of ITX Ecommerce is a testament to the economic benefit that Inditex derives from its online presence. The Zara online store was a significant factor in this financial improvement.

It's important to note that the fiscal year under discussion is not specified but is likely to be more recent than 2010. The launch of online platforms for Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, and Uterqüe in September 2011 further expanded Inditex's online presence, contributing to the continued success of ITX Ecommerce.

In conclusion, Inditex's strategic move to expand its online presence has proven to be beneficial, as demonstrated by the financial performance of ITX Ecommerce. The launch of the Zara online store and the subsequent expansion of Inditex's online distribution have significantly improved ITX Ecommerce's revenues and profit.