Industry Heavyweights Vie for a Presence in Saudi Arabia's Booming Fashion Scene

Saudi Arabia's growing appetite for premium products has caught the attention of fashion and fur brands from Spain, among other countries. These brands are implementing strategies to capture the Kingdom's market by offering high-quality, luxury items that resonate with the Kingdom's evolving consumer preferences.

This year, Saudi Lifestyle Week 2025 attracted global fashion leaders from Italy, Portugal, Germany, and Spain, showcasing the Kingdom's growing significance in the international fashion scene. The event underscored the trend of online shopping, which aligns with global shifts, especially among younger consumers who value convenience and a broader selection of products.

The Portuguese Footwear Association has been closely monitoring the evolution of the Saudi market, particularly the rise in demand for high-quality, durable products. Joao Maia, general manager of the Portuguese Footwear Association, stated that Saudi Arabia plays a crucial role in their global strategy due to its growing demand for premium footwear.

The growth of e-commerce has shifted the landscape for international fashion brands in Saudi Arabia. In 2024, more than 5,000 online apparel stores were launched, indicating a thriving digital market. Saudi Arabia's commitment to diversifying its economy through Vision 2030 has paved the way for substantial growth in the fashion and retail sectors. The Kingdom's retail space is growing, with 962,000 sq. meters of new retail development anticipated this year.

Saudi consumers are increasingly shifting toward online shopping for both apparel and accessories. The Saudi Fashion Commission projects a 48% growth in apparel and footwear retail sales by 2025. The commission's focus on supporting local designers while attracting international brands is transforming Saudi Arabia into a fashion hub.

Countries like the United Arab Emirates, India, China, and South Korea have shown strong interest in expanding into the Saudi Arabian fashion industry in recent years. European countries, notably Italy with brands like Giorgio Armani, have also increased their cultural and fashion influence through events and brand presence, leveraging high income and consumer purchasing power in Saudi Arabia.

Germany is looking to expand its footprint in the Saudi market, particularly in the footwear sector. German footwear brands are planning to capitalize on the Saudi consumer's interest in well-made, sustainable products by introducing more eco-friendly collections tailored to this market. Italian textiles and fashion in Saudi Arabia look promising, especially with the growing interest in high-quality fabrics and unique designs.

Koray Sucu from Expotim, representing Turkish brands, stated that Turkish companies are increasingly focusing on Saudi Arabia as a market with significant growth opportunities. International fashion brands are competing for a foothold in Saudi Arabia's rapidly expanding fashion market.

The Ministry of Culture's Fashion Commission is playing a key role in guiding the expansion of the industry, with initiatives like Riyadh Fashion Week garnering international attention. The value of luxury fashion purchases across the Gulf reached $9.7 billion in 2021, with Saudi Arabia leading the growth at 19 percent. The fashion industry in Saudi Arabia is undoubtedly on an upward trajectory, attracting the attention of fashion leaders worldwide.