Insights into ESPN's fresh streaming platform
Disney's ESPN is set to launch a new streaming service on Thursday, aiming to reach a new generation of consumers, according to Disney CEO Bob Iger. The service, simply titled "ESPN," will offer a range of features designed to enhance the sports viewing experience.
One of the key innovations is the AI-fueled feature called "SportsCenter for You." This personalised service will provide users with tailored videos, complete with AI-generated commentary from SportsCenter anchors.
The new ESPN streaming service will include programming from ESPN, ESPN2, SEC Network, and other channels, as well as original programming, documentaries, and studio shows. It will also offer interactive features like betting and fantasy sports.
A separate bundle of ESPN and NFL+, which includes NFL RedZone, will be available on Sept. 3 for $39.99 per month. WWE live events will also be made available on the service.
However, full authorisation through select cable providers is unavailable as ESPN resolves outstanding negotiations. This means that some cable subscribers, including Comcast Xfinity, YouTube TV, Dish Network, Sling TV, and Cox, will be unable to access content broadcast exclusively on the ESPN streaming service.
Current cable subscribers can gain full access to the new ESPN streaming service after being authorised by their cable provider. The service will cost subscribers $29.99 per month or $299.99 per year. A lower-priced version of the streaming service featuring a narrower set of content will cost $11.99 per month or $119.99 per year.
The updated ESPN mobile app will feature a swipe-able series of videos called "Verts." Additionally, the synced-up platforms will enable viewers to use their mobile device as a secondary controller for the program on their TV screen.
Disney has grown the audience for its bundle of streaming services, due to cord-cutting that threatens its traditional TV business. The company added 1.8 million subscribers to its streaming service Disney+ during its most recent quarter, bringing the total global subscribers to nearly 128 million.
A bundled Disney+, Hulu, and ESPN offering will be available for $29.99 for the first 12 months. A new feature called "StreamCenter" will sync a user's ESPN app and TV, allowing real-time stats, betting odds, and shopping deals alongside a sporting event.
The new ESPN streaming service represents Disney's commitment to serving viewers on all platforms, especially young viewers, according to Bob Iger. It's set to launch in November 2023.
