Interview Questions for Billy Pardo, Chief Product Officer of MySize

In the ever-evolving world of retail, one technology is making waves in the fashion industry - MySizeID. This innovative solution, offered by MySize, is designed to address the common troubles of online shopping, such as size uncertainty and returns hassle.

MySizeID is a comprehensive solution that leverages artificial intelligence (AI) to provide a seamless experience from body measurement to personalized size recommendation. The technology can be integrated into online stores, displaying personalized size recommendations for individual shoppers on each product page.

Penti, a leading women's clothing retailer, has seen impressive results after implementing MySizeID on their website. In just three months, they reported a three-fold increase in sales for apparel items that displayed the MySizeID size recommendation widget. Moreover, returns were reduced by 50 percent, demonstrating the technology's effectiveness in improving customer satisfaction and reducing costs for online retailers.

The "in-store experience" feature of MySizeID allows shoppers to scan garment barcodes, take body measurements, or answer questions to receive a size recommendation, bypassing the fitting room. This feature, combined with the widget, increases confidence among online shoppers, helping them make purchasing decisions more easily and reducing returns.

MySizeID's SizeUp mobile app turns a smartphone into a smart measuring tape, calculating and recording measurements. This feature not only benefits online shoppers but also has applications in other sectors, such as the do-it-yourself market (for measuring furniture and room sizes) and the shipping and parcel delivery market (for measuring boxes and pallets).

The use of MySizeID leads to environmental benefits, such as reducing unnecessary manufacturing and carbon footprint due to free returns policy. Implementing MySizeID can reduce online returns by more than 30 percent, leading to an annual global reduction of 1.8M metric tons of CO2 emissions.

The traditional fashion industry's reluctance to adopt technology is a major obstacle to its integration. However, a greater understanding of technology's benefits can accelerate its adoption and integration. MySizeID's technology can make the fashion industry more data-driven and less reliant on gut feelings or traditional methods.

Feedback from the field to the design table can help designers understand customer needs better, and consumers can see exactly how a garment fits them with MySizeID. This level of interaction can lead to a more personalized and satisfying shopping experience for consumers, ultimately benefiting both retailers and consumers alike.

The main goal of MySize is to enable a better way to find the right size every time while shopping online. By doing so, MySizeID is not only revolutionizing the fashion industry but also paving the way for a more sustainable and customer-centric approach to online retail.