Investigating Topics for Pillar Pages

In the digital age, creating valuable and engaging content is crucial for any business looking to stand out online. One strategy that has gained traction is the use of pillar pages. Here's what you need to know about these content powerhouses.

First and foremost, keyword research is essential when crafting your pillar pages. This research should account for both typed and spoken keywords to ensure your content is accessible to as many users as possible.

Creating buyer personas is another key step. Understanding your customer and their pain points along the buyer's journey is essential for creating content that resonates and solves real problems.

Pillar pages serve as a hub for various topic clusters, each hyperlinked back to the broad overview of the topic. They address pain points at every step of the buyer's journey, making them a comprehensive resource for users.

When it comes to choosing a pillar page topic, SEO experts recommend focusing on a core theme with relevant search volume and clear subquestions. These topics should be structured into a topic cluster with semantically related subtopics, including question-based content, FAQs, tutorials, and case studies.

The best pillar page topics are those that provide practical, comprehensive answers, thereby increasing authority, usability, and SEO performance. It's important to avoid choosing a topic that could be answered like a "yes" or "no" question, as these won't provide the depth necessary for a successful pillar page.

Pillar pages can attract more traffic, shares, and backlinks compared to shorter blog posts and articles. They can also help generate more leads and convert more customers by solving customer problems.

To create a successful pillar page, it's important to involve teams beyond marketing, such as the sales team or customer service team. These teams can provide valuable insights into customer pain points and needs, ensuring your content is relevant and useful.

A content audit can help understand what your best-performing content is, so you know what topics to create new pillar pages for. Analyzing current content is important for a content audit, to avoid duplicate content in the pillar page strategy.

Google's focus is on improving the user experience for its searchers, so any pillar page content ideation process should include a focus on the customer's pain points. Continue to pay attention to what customers are asking and saying online to generate ideas for cluster topics.

For help creating pillar pages or coming up with a pillar page topic strategy, talk to a content specialist at ClearVoice today. Promote pillar page links on sites like social media and in channels like email marketing to maximise their reach and impact.

Lastly, remember that the right research and strategy are needed to choose pillar page topics wisely. A little bit of specificity in pillar page topics helps in addressing actual search queries, making them more effective in attracting and engaging users.

By following these guidelines, you'll be well on your way to creating powerful pillar pages that drive traffic, generate leads, and convert customers.