Investment in children's retail brand Famyo, securing Rs 4 crore from IAN Angel Fund and other contributors

Famyo, a kids' lifestyle brand based in Bengaluru, has recently secured a seed funding round of Rs 4 crore. This investment will help the startup in its mission to build performance and influencer-led marketing engines, as well as strengthen its design and IP portfolio.

The funding round was led by IAN Angel Fund, with participation from Shivali Vij, Deepank Kumar, Pratik Mathurkar, Uday Sodhi, Chennai Angels, and Stoffer Norden. The Chennai Angels were particularly impressed by Famyo's strong vision, product quality, and rapid growth trajectory.

Famyo's Co-founder, Padmaja Ruparel, believes that India's kids' segment is wide open, and the brand is building for India's next-gen consumers by leaning on a design-first, character-led approach. Ritvik Raj, CEO & Co-founder of Famyo, stated that the investment will enable them to expand into new categories, strengthen their design IP, and create a world where kids love what they use.

Founded by Karishma Seetharaman and Ritvik Raj, Famyo has already achieved an Annual Recurring Revenue (ARR) of over Rs 12 crore. The brand is growing at 40% quarter-on-quarter, demonstrating strong emotional resonance with both kids and parents.

The startup plans to use the funds for developing new proprietary IP and character design, building marketing engines, and hiring key talent across various departments. Famyo operates more like a toy or fashion label, where collectibility and emotional resonance drive repeat purchases.

The brand also intends to strengthen its supply chain agility, introduce collectible-led seasonal drops and collaborations, and increase stickiness and delight among young customers. Famyo aims to scale its brand fourfold over the next 12 to 24 months.

Sathishkumar Anavangot, Investment Director at The Chennai Angels and former Managing Director of Henkel India Ltd., believes in Famyo's potential to scale into a category leader. With this investment, Famyo is poised to make a significant impact in the kids' segment and shape the preferences of India's next generation.

Investment in children's retail brand Famyo, securing Rs 4 crore from IAN Angel Fund and other contributors