Investment Secured: $3 Million for Rapid Business-to-Business E-commerce Platform Fairdeal

Fairdeal.Market, a pioneering B2B quick commerce platform in India, has secured $3 million in a pre-Series A funding round. The round was led by Incubate Fund Asia and Waterbridge Ventures, with participation from Tofu Capital, 6k Ventures, and other angel investors.

Co-founded by brothers Prateek and Yash Bansal, Fairdeal.Market aims to revolutionise the retail landscape for small retailers across India. With over 1,000 SKUs in its cloud inventory, the platform provides a solution that addresses data darkness and capital-intensity, offering offline retailers cart-level transparency.

Prateek and Yash Bansal expressed their enthusiasm, stating, "India's kirana stores are actively defining the digital economy in the era of B2B quick commerce." The brothers also highlighted Fairdeal's low-burn, capital-efficient model with strong unit economics, which has enabled the startup to rapidly scale its operations while achieving industry-leading margins in a short span of time.

The startup's operations are centred around instant delivery and intelligent demand sensing, ensuring retailers receive exactly what they need, exactly when they need it. This innovative approach has impressed Rajeev Ranka, Partner at Incubate Fund Asia, who praised Fairdeal's high-velocity fulfilment, data-driven analytics, and curated assortment of SKUs.

Ashish Jain, Partner at WaterBridge Ventures, added that Fairdeal's data on SKU velocity, marketing campaign performance, and potential whitespaces is valuable to various brands. He believes that Fairdeal's execution capabilities, demonstrated by Prateek and Yash Bansal, are commendable.

Fairdeal.Market's model offers discovery opportunities for emerging brands offering higher margins. The startup plans to utilise the funds to deepen its technology moat, expand into new zones in Delhi-NCR, and onboard more D2C and regional "hero" brands.

With a goal of building a base of 100,000 loyal retailers within three years, Fairdeal.Market is on track to reach an annual recurring revenue (ARR) of $10 million within its first year of operations. Achieving this base could help the platform reach an ARR of $150 million, transforming the retail sector and enabling micro-retailers to transition into the digital retail economy.

As Fairdeal.Market continues to grow, it is poised to redefine the retail experience for small retailers across India, operating with real-time supply chains and behaving like modern, asset-light businesses. The platform's success underscores the potential for B2B quick commerce to drive growth and efficiency in the retail sector, setting a promising precedent for the future.