iPhone 12 users advised to remain composed during emergencies, as directed by Apple.

In a fresh and engaging approach, Apple's latest campaign, named "Relax, It's iPhone," aims to alleviate the stress related to smartphone damage. The campaign, which includes two spots titled "Cook" and "Fumble," showcases the iPhone 12's robust design and durability using real-life scenarios.

The "Fumble" spot, specifically, features an iPhone during a cooking session. The device is covered in flour and, in a clumsy turn of events, falls into a pile of dirty laundry. Despite the mishap, the iPhone 12 remains undamaged, reinforcing the campaign's message that owning the iPhone 12 eliminates the fear of smartphone damage.

The iPhone in the "Fumble" spot is not identified by a specific person in the available information. However, the focus remains on the device's ability to withstand common accidents, such as being covered in flour and falling into dirty dishes.

The campaign does not suggest any special treatment or precautions needed for the iPhone 12 to withstand such accidents. Instead, it seeks to demonstrate the iPhone 12's durability through everyday scenarios. The iPhone 12 is marketed as a device that can handle the bumps and spills that come with everyday life.

The "Fumble" spot, like the rest of the campaign, uses real-life scenarios to showcase the iPhone's durability. This approach is intended to resonate with consumers, providing them with a tangible example of the iPhone 12's resilience.

In conclusion, Apple's "Relax, It's iPhone" campaign aims to reassure consumers about the durability of the iPhone 12. By showcasing the device in real-life scenarios, the campaign seeks to demonstrate that the iPhone 12 can withstand common accidents without any visible damage. This approach is expected to boost consumer confidence in the iPhone 12's robust design.

iPhone 12 users advised to remain composed during emergencies, as directed by Apple.