Jacksonville Introduces Public Service of Self-Driving Vehicles for Transportation

Jacksonville, Florida, has taken a significant step forward in transportation technology with the launch of its new autonomous vehicle (AV) service named NAVI. The Jacksonville Transportation Authority (JTA) unveiled this innovative service on Monday, 30 June 2025, marking a milestone in the city's journey towards becoming a leader in AV technology integration.

The NAVI project is not just a local endeavour but forms part of a broader initiative called the Ultimate Urban Circulator (U2C). This initiative aims to upgrade Jacksonville's existing transportation system with AV technology over the next decade. The U2C initiative's goal is to modernise the city's Skyway infrastructure, making it suitable for AV operation.

NAVI vehicles are designed to accommodate up to nine passengers and are ADA-compliant, ensuring accessibility for all. Each vehicle stops at 12 dedicated stations, serving locations such as the Jacksonville Center for the Performing Arts, the Florida Theatre, the Naval Museum, hotels, restaurants, and venues. The service corridor links Pearl Street and EverBank Stadium, aiming to improve access between residential areas, commercial centres, and the city's sports and entertainment district.

The NAVI project is a practical and publicly accessible test of AV technology. It is intended to help solve transportation challenges and build communities by maximising independence and improving accessibility. The service will be fare-free until the end of September 2025.

The first revenue service of NAVI is a significant step towards making Jacksonville a leader in AV technology integration. Initially, the fleet consists of 14 modified electric Ford e-Transit vans equipped with Oxa's automated driving system. The JTA has plans to introduce HOLON autonomous shuttles in future phases, with availability expected from 2027.

The further implementation of the U2C project will link the downtown core with other neighbourhoods, including Springfield, Brooklyn, Riverside, and San Marco, in phases 2 and 3. These phases are part of a broader plan to modernise Jacksonville's existing Skyway infrastructure for AV operation. Specific detailed timelines indicate activities progressing throughout 2025 and into 2026, aiming for modernization over the next ten years.

Operations of NAVI began on a 3.5-mile stretch of Bay Street in downtown Jacksonville, running from 7am to 7pm. The JTA emphasises that NAVI is part of a larger effort to make Jacksonville a leader in North America.

The NAVI project's goals align with the broader goals of the U2C initiative. By upgrading Jacksonville's transportation system with AV technology, the city aims to improve accessibility, reduce traffic congestion, and enhance the overall quality of life for its residents and visitors.