Jamie Foxx partners with BetMGM for latest casino advertisement
BetMGM, a leading sports betting and iGaming operator, has premiered a new advertisement featuring Jamie Foxx, a globally recognized American actor, singer, and comedian. Foxx, who is also the brand's ambassador, collaborates for the first time in promoting BetMGM's online casino.
The 30-second spot, titled "Vegas Lights," was crafted by Highdive, BetMGM's award-winning agency, and filmed with Jeff Cronenweth, a renowned cinematographer. Directed by Superprime's directorial duo, The Malloys, the advertisement highlights a range of MGM Resorts destinations, underlining the seamless experience between retail and online play delivered by the cooperation between MGM Resorts and BetMGM.
Filmed at popular MGM Resorts luxury hotels and casinos in Las Vegas, such as MGM Grand, Bellagio, and Aria Resort and Casino, the ad showcases Foxx's travel experiences while emphasizing the convenience of BetMGM's app in earning in-person rewards, like resort accommodations and show tickets.
Set to air in five different North American markets—New Jersey, Michigan, Pennsylvania, West Virginia, and Ontario in Canada—where BetMGM has already established its presence, the advertisement portrays an integration of the online and in-person casino experiences.
AJ Mazza, BetMGM's Brand Director, expressed his excitement about the newly released commercial. "Jamie is a fantastic ambassador and opens up so many creative ways to unleash our brand," explained Mazza. Mark Gross, Highdive's Co-Founder and Co-CCO, added, "No one lights up Vegas like BetMGM and Jamie Foxx. Our new 'Vegas Lights' spot showcases how BetMGM Casino, and its real-life connection to Vegas, can make every moment feel like a win."
Foxx himself expressed his enthusiasm towards collaborating with BetMGM. "I love the way the spot turned out," the famous actor stated. Casey Hurbis, BetMGM's Chief Marketing Officer, acknowledged Foxx's exceptional talent in showcasing BetMGM. "This spot brilliantly captures BetMGM's major differentiator of blending online and in-person casino experiences," Hurbis concluded.
- Jamie Foxx, in his role as BetMGM's ambassador, is promoting their online casino, marking his first collaboration with the brand in this capacity.
- The advertising spot, titled "Vegas Lights," created by Highdive and filmed by Jeff Cronenweth, portrays a seamless experience between online and in-person casino play.
- The ad, featuring Foxx's travel experiences, was filmed at luxurious MGM Resorts casinos like MGM Grand, Bellagio, and Aria Resort and Casino in Las Vegas.
- Remarks from AJ Mazza, Brand Director of BetMGM, highlight that the collaboration with Foxx provides an abundance of creative opportunities to showcase the brand's unique blend of sports betting, casino-games, and entertainment experiences, synonymous with celebrities and casinos.
