Skip to content
Fashion-and-beauty — Lifestyle — Entertainment — celebrities

Jisoo Makes a Comeback at Tommy Hilfiger's Racing Establishment

Tommy Hilfiger carries on with its Fall 2025 advertising initiative, introducing "The Hilfiger Racing Club." K-pop sensation JISOO reprises her role as the emblematic figure of a campaign themed around motorsports.

,   and  Administrator
2 min read
Jisoo Resumes Her Membership at the Tommy Hilfiger Speedway Club
Jisoo Resumes Her Membership at the Tommy Hilfiger Speedway Club

Jisoo Makes a Comeback at Tommy Hilfiger's Racing Establishment

In a bold move, Tommy Hilfiger has launched its latest campaign, "The Hilfiger Racing Club," for Fall 2025. This global style statement merges race club nostalgia with the brand's preppy charm and contemporary spirit.

The campaign, which was photographed by Yoon Ji Yong, positions prep as a practice of reinvention rather than rules. It centres around JISOO's poised presence at a legendary track, reinforcing its cross-generational reach.

JISOO, who has previously worked with the house of Tommy Hilfiger on three occasions, is the face of this racing-inspired chapter. She expressed her excitement about her journey with Tommy Hilfiger and her confidence in the latest collection.

The wardrobe for the campaign emphasizes the brand's return to its New York City heart for Fall 2025, focusing on layering and texture. One of the looks features a navy varsity-style coat and a crest sweater, presenting a soft yet structured appearance. Another look blends tradition with the present, with a pleated silhouette paired with a sculptural camel jacket and striped knit.

Tommy Hilfiger stated, "Reimagining prep has been at the heart of my creative vision for 40 years." The Hilfiger Racing Club is the latest chapter in Tommy Hilfiger's ongoing statement about defiant, individual style, which began in 1985.

The campaign folds preppy codes into motorsport pageantry, extending through branded experiences, creative collaborations, and racetrack-inspired events. It builds on "You're Invited, No RSVP Required," and extends through various cultural arenas, including hip-hop, Formula 1® paddock, and red carpets.

The role as model for the Fall 2025 campaign of "The Hilfiger Racing Club" is held by Naomi Campbell. The first iteration of the campaign launched globally on August 26.

JISOO is part of the wider Tommy Hilfiger circle of artists, influencers, and tastemakers. The campaign puts prep on the track as part of a broader story fronted by Nicholas Hoult and Claudia Schiffer.

Tommy Hilfiger continues its Fall 2025 campaign with "The Hilfiger Racing Club."

Read also:

Related

Latest