Kiabi expands its brand portfolio by introducing Kitchoun
In the picturesque town of Montesson, situated in the Yvelines region of France, a new addition has graced the streets β Kiabi, a popular fashion retailer, has opened its doors to the public in August. This marks just one of many store openings planned by the company as part of its ongoing expansion strategy.
Kiabi, with its sights set on a turnover of 2.5 billion euros in 2024, is aiming for a growth of 5 percent compared to 2023. This ambitious plan is part of a broader diversification strategy, which focuses on creating specialized brand universes that better cater to the expectations, rhythms, and lifestyles of families today.
The retailer's ecosystem has witnessed significant growth in recent years, with the integration of the second-hand platform Beebs by Kiabi being a notable example. Additionally, Kiabi has introduced Kiabi Village, a hybrid store designed to test new concepts and ideas.
The company's expansion doesn't stop at the boundaries of France. Kiabi has plans for several international openings in the autumn, though the exact location of the new store set to open in 2025 remains undisclosed.
Last year, Kiabi rolled out dedicated stores under the name KidkanaiΜ, and this trend continues with more openings planned for 2025. The retailer's growth is a testament to its commitment to evolving and adapting to meet the changing needs of its customers.
In its mission to connect more precisely with families, Kiabi's diversification plan is not just about expanding its physical presence but also about creating a more personalized shopping experience. This approach is expected to contribute significantly to the company's projected turnover of 2.5 billion euros in 2024.
As Kiabi continues to grow and evolve, it's clear that the future of fashion retail is in good hands. Stay tuned for more updates on Kiabi's exciting journey.
