Kiichiro's Communique via Morizo's Musings

In the heart of Detroit, known as the birthplace of the automotive industry, a significant event took place in January. Akio Toyoda, or Morizo as he is commonly known, the successor to Toyota and grandson of its founder, Kiichiro Toyoda, paid a visit to the Automotive Hall of Fame.

Morizo's journey began at the tomb of Kiichiro Toyoda, where he prayed, seeking to fulfil his dreams much like his grandfather did during a time of political instability and labour disputes. With no initial money or goods, Kiichiro started making cars, a decision that would eventually lead to the establishment of the Toyota Motor Corporation.

Kiichiro's contributions to the automotive industry were recognised when he was inducted into the Automotive Hall of Fame in 2018. This honour came during a period of transformation, a time that Morizo believes Kiichiro is cheering for him from above.

The U.S. commendation received by Kiichiro was a significant recognition for him, a recognition that his grandson, Morizo, is now grateful for. The co-founder of Toyota Motor Corporation had an influence on the development of the global automobile industry, and his desire was to establish an automobile industry in Japan.

Kiichiro's innovative spirit and determination were evident in his journey, and Morizo's speech at the Automotive Hall of Fame emphasised the importance of working towards future improvement, even without the prospect of immediate success. He encouraged everyone at Toyota to fight for the future, instead of being too consumed with previous successes.

Morizo's visit to the Automotive Hall of Fame was not just a tribute to his grandfather's legacy but also a reminder of the roots of Toyota. Kiichiro Toyoda was inspired to create domestic cars in Japan after seeing cars in the U.S., and Morizo's visit to Detroit serves as a testament to the ongoing influence of the American automotive industry on Toyota.

As Morizo stands at the crossroads of tradition and innovation, he thanks Kiichiro for helping him realise what is truly important. The legacy of Kiichiro Toyoda continues to inspire and guide the future of Toyota, a testament to his enduring impact on the global automobile industry.