Large-scale remote university in the UK joins forces with marketing agency 23red in the midst of an educational transformation movement.
The Open University Launches Flexible and Responsive Campaign for Online Blended Learning
The Open University, Britain's largest distance-learning institution, has announced a new campaign aimed at attracting both students and employment partners. The campaign, managed by agency 23red, will showcase The Open University as a destination for flexible and online blended learning.
In light of the Covid-19 pandemic, universities and colleges across the U.K. have moved their courses online. Recognising this shift, The Open University's campaign emphasises its offerings for flexible and online blended learning.
Ceri Rose, director of marketing and communications at The Open University, described the transformation in the education landscape as a "learning revolution." She stated that PR and social media will be the beating heart of the multichannel campaign produced by 23red, targeting the four nations of the U.K.
The campaign strategy for The Open University, as described by agency 23red, is "flexible" and "responsive." The identity of the person overseeing the campaign strategy at the agency is not publicly available.
The campaign's ultimate goal is to increase The Open University's student and employment partner base, making higher education more accessible to people across the U.K. This comes as the institution aims to attract more students and position itself as a leader in online learning.
As the world adapts to new ways of learning, The Open University's campaign is a testament to its commitment to providing flexible and accessible education for all.
