Latest Developments in Aesthetic Practices and Rituals

A new trend called 'skinimalism' has emerged, emphasizing minimalism and environmental protection in personal care products. This movement, originating from Germany, is part of a broader shift towards self-care and well-being, known as the 'slow beauty' movement.

The principle of 'skinimalism' promotes simple, versatile products with natural ingredients and proven formulas. It's a response to the growing demand for transparency and sustainability in the beauty industry. The market-leading company in the German beauty industry, the DOUGLAS Group, is at the forefront of this movement, offering a wide range of exclusive brands and own labels that prioritize brands committed to sustainable development and environmental respect.

Meanwhile, the Korean beauty ritual, or K Beauty, has been a popular trend in recent years. This ten-step, ten-product routine, lasting 15 minutes, offers a moment of well-being for a radiant complexion, inspired by Korean tradition. Consumers are adopting beauty rituals and traditions from around the world, including those from Korea, as a means to escape daily life during the pandemic.

Interestingly, astrology is gaining popularity, particularly among young people. Some are incorporating astrology into their beauty routines, adapting rituals according to the phases of the moon and positions of planets. For instance, the first phase of the lunar cycle is favourable for setting up a new routine or trying a new product, while the last quarter moon phase is a purification phase, most favourable for exfoliation to eliminate dead skin cells.

This fusion of astrology and beauty is not limited to personal routines. Provital, a cosmetics company, has created a cosmic cosmetics ebook to provide brands with storytelling ideas on the theme of astrology and astronomy.

Even the German beauty ritual, traditionally consisting of four main steps, is evolving. It's now being influenced by the principles of 'skinimalism' and the slow beauty movement, promoting simple and effective natural products.

As we navigate this new era in skincare, it's clear that consumers are increasingly seeking products that align with their values of minimalism, sustainability, and self-care. Whether it's through 'skinimalism', K Beauty, or astrological beauty rituals, the beauty industry is responding to these demands, offering a diverse range of options for consumers to explore and enjoy.