Legislation Proposed in Brazil Aims to Restrict Advertising and Sponsorships in Gambling Industry
In a bid to tighten regulations and address concerns around sports betting addiction and over-indebtedness, Senator Humberto Costa has introduced bill 3.754/2025. This legislation is part of a larger finance reform plan in Brazil, which also includes debating new betting tax rules.
The bill proposes several key changes for Brazil's betting industry. If passed, the legal betting age would be raised from 18 to 21 years old. Additionally, player spending on betting would be limited to the equivalent of one monthβs minimum wage, with the Ministry of Finance authorized to set recurring spending limits.
The bill also aims to protect minors from targeted advertising, prohibiting online advertising targeted at underage individuals. Furthermore, it bans public sponsorships by betting operators, a move aimed at reducing their visibility and appeal among the general public.
These measures are in response to growing attention on operator behavior, specifically the alleged targeting of children through influencer-led marketing content by operators like Blaze. Supporters of the bill view incidents like these as evidence that stronger rules are needed in the betting industry.
If passed, the bill could significantly change how betting operators function in Brazil. With stricter age limits, tighter marketing rules, and reduced sponsorship opportunities, the industry could experience a shift towards greater consumer protection and responsibility.
For players, the bill could result in fewer opportunities to wager and lower spending caps. This focus on consumer protection over expansion is a reflection of the government's commitment to addressing public health concerns.
If enacted, the bill would establish some of the strictest regulations in Brazil's growing betting market. This could set a precedent for other countries looking to regulate their own betting industries, emphasizing the importance of consumer protection and public health in the digital age.
[1] Public health concerns around sports betting addiction and over-indebtedness. (2022). Retrieved from https://www.who.int/news-room/fact-sheets/detail/gambling
The Senator's proposed bill aims to mitigate public health concerns in the gambling sector, particularly those surrounding sports betting addiction and over-indebtedness. In addition to the finance reform plan, the bill seeks to regulate Brazil's casino-and-gambling industry, with initiatives such as raising the legal betting age to 21, limiting bettor spending based on minimum wage, and banning marketing targeted at minors. This legislation also includes measures to prevent betting operators from overexposure through public sponsorships. These regulatory changes reflect the government's dedication to politics that prioritize consumer protection and general news of public health interests.
