LG Electronics and PLAE Contributions Drive Member Growth at Fitness2020

Fitness2020, a Georgia-based gym brand, has experienced significant growth, thanks to the success of its PLAE Performance Zone at the McDonough location. This high-energy, performance-oriented experience has been a key factor in attracting new members and increasing premium membership conversions.

Tracey Estes, Senior Account Manager at LG Electronics, has played a crucial role in this success. She contributed to the launch of digital display technology and strength equipment from PLAE Fitness at Fitness2020, which has driven energy, engagement, and guided workouts.

The PLAE Performance Zone offers more than just standard equipment. It features PLAE strength and conditioning equipment, including Achieve 18mm rubber flooring, Attack turf, cable machines, free weights, storage systems, and the Iconx Strength Racks ecosystem. The Zone also includes two massive LG videowalls and three LG multi-touch displays, which present PLAE training programs and allow members to access personalized content, track their progress, and customize workouts on the fly.

The interactive touchscreens at Fitness2020 have proven to be a valuable addition, engaging members directly and providing an intuitive, motivating experience. The LG videowalls, in particular, broadcast dynamic PLAE training programs in stunning clarity, creating a powerful energy dynamic in the Zone.

This technology has not only added value to the gym experience but has also helped establish a training rhythm, fostering a stronger connection to the space and making the gym feel more like a high-performance training environment. As a result, 31% of McDonough's current members have joined the premium tier after its launch, and 27% of new members have joined the premium tier immediately upon signing up, before their first visit to the gym.

The success at the McDonough location has not gone unnoticed. Fitness2020 plans to introduce similar improvements to its Eagles Landing, Georgia, facility and new facilities in East Lake, Atlanta and Acworth. LG's commercial display technology helps fitness facilities stand out in a competitive market, creating modern, energetic, and performance-oriented environments.

In conclusion, the integration of LG technology and the PLAE Performance Zone at Fitness2020's McDonough location has been a game-changer. It has not only attracted new members but has also provided a motivating, engaging, and high-performance training environment that sets Fitness2020 apart from its competitors.