Local TV ratings now being handled by Nielsen, as chosen by American Spirit Media for accurate assessment
American Spirit Media, a leading broadcasting company, has announced a significant partnership with Nielsen, a global measurement and data analytics company. This partnership will see Nielsen providing audience data to American Spirit Media across six markets: Jackson, Mississippi; Wichita Falls, Texas-Lawton, Oklahoma; Lake Charles, Louisiana; Wilmington, North Carolina; Toledo, Ohio; and Columbus, Georgia.
Under the new agreement, Nielsen will offer more than just traditional over-the-air television household measurement. They will also include data from their Big Data providers, expanding the scope of solutions provided to American Spirit Media. This comprehensive data will power the company's content and advertising strategies across all markets, providing a more accurate and holistic view of its audiences.
Tom Henson, President and CEO of American Spirit Media, expressed his satisfaction with the partnership. He stated, "In an increasingly fragmented environment, having the right measurement partner is essential for us to make meaningful decisions and optimize successful strategies for our stations and advertisers."
The partnership will also enable American Spirit Media to measure audiences across multiple platforms, including cable and satellite households. This will provide the company with a more comprehensive understanding of its viewership, allowing them to make critical programming decisions and better serve advertisers.
One of the key solutions included in the expanded agreement is Nielsen's Ad Intel, a source of competitive local media advertising intelligence. This will allow American Spirit Media to stay informed about the advertising strategies of their competitors, helping them to remain competitive in the market.
In conclusion, the partnership between American Spirit Media and Nielsen marks a significant step forward for both companies. For American Spirit Media, it means a more comprehensive understanding of its audiences and the ability to make data-driven decisions. For Nielsen, it means expanding its reach in the local TV market and providing valuable data to a major broadcasting company. This partnership is set to benefit both parties and the audience they serve.
